PepsiCo snack brand Frito-Lay activated its league partnership in the lead up to the 2022 Super Bowl with the release of a range of Lay’s chips/crisps which leverages its farming legacy and 100% sustainably-sourced potatoes grown in fields where the soil had been mixed with dirt from some of the NFL’s most hallowed pitches. … Continue reading Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign
Tag: Crisps
Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’. The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities
A new digital film called ‘Team Of Champions’ rolled out on 23 April to introduce a new national purpose football programme from PepsiCo which sees the food and drink giant invest $1m to improve access to soccer in underserved communities across the USA. Fronted by PepsiCo brand’s Pepsi, Lay’s and Gatorade, the project… Continue reading PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities
UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign
On 9 February, Lay’s launched a global campaign leveraging its UEFA Men’s Champions League and UEFA Women’s Champions League rights fronted by some of football’s most famous faces and running under its #LaysUnited football brand platform which is based on uniting fans and bringing joy to people around the world through football. The campaign… Continue reading UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign
Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags
Tom Brady and Rob Gronkowski pull of Tampa Bay Buccaneers’ pyjamas for NFL partner Frito-Lay’s season opening spot which leverages anticipation and excitement around the start of the football season. The Christmas Eve style spoof spot, is narrated by narrated by former running back Marshawn Lynch dressed in a nightgown and cap, seeks to… Continue reading Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags
Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest
Between 2006 and 2016, Doritos ran its award-winning ‘Crash the Super Bowl’ contest which invited consumers to create their own Big-Game ads for the brand with the winning user-generated spots airing on TV and earning cash prizes. And now the PepsiCo brand has revived the strategy for a campaign running ahead of the highly… Continue reading Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest
Pringles ‘Pringooals – Get Your Football Goal’ Campaign Leverages FIFA World Cup Fever
The American based, Kellogg’s owned brand of potato and wheat-based stackable snack chips, Pringles, is again ambushing the World Cup with a Russia 2018 campaign led by a global TV spot that promotes a football-themed giveaway.   Links: Pringles https://www.pringles.com
Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
Frito Lay chip brand Cheetos partnered with the USA Curling team to encourage Americans to #DoTheCurl. The campaign, which both pushes the release of a new, limited-edition Cheetos Winter White Cheddar Curls and aims to raise awareness about the winter sport ahead of the PyeongChang 2018 Games. The objective behind the #DoTheCurl campaign… Continue reading Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing
As the 2017/18 football season creeps closer, Doritos is one of several brand’s leveraging its NFL rights with a grid-iron themed campaign for a new four-flavoured chip called ‘Blazin’ Buffalo Explosion’ fronted by Detroit Lions quarterback Matthew Stafford . Launched just ahead of the start of the new season, the new Doritos flavor combination is… Continue reading Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing
Tostitos Introduces ‘Lucky Bags’ Packs & Snapchat Spots To Show Off NFL Team Traditions
To leverage growing excitement around the upcoming 2017/18 football season, Tostitos has launched a campaign called ‘NFL Lucky Bags’ to help fans celebrate/combat team superstitions and act as a lucky charm ahead of kick-off. ‘Lucky Bags’ is a campaign based on the traditions and rituals of each team and centered on a limited edition… Continue reading Tostitos Introduces ‘Lucky Bags’ Packs & Snapchat Spots To Show Off NFL Team Traditions
Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Walkers, leveraging its parent company Lays’ UEFA rights, is running a linked physical/digital activation focused on host city Cardiff’s Queen Street and revolving around an immersive, mass Mexican wave. #WalkersWave is a two week initiative kicking off on 23 June and which sees the official sponsor of UEFA Champions League Final invites fans to… Continue reading Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
New #WalkersUnited Campaign Marks Switch In UEFA Champions League Sponsorship Strategy
On 1 February the UK crisp giant Walkers kicked off its UEFA Champions League campaign with an integrated, 12-week #WalkersUnited initiative – spanning TV work, point-of-sale assets, an on-pack competition promotion, plus a digital and an influencer activation strand – to promote a new range of sharing packs aimed at social occasions The new… Continue reading New #WalkersUnited Campaign Marks Switch In UEFA Champions League Sponsorship Strategy
