An integrated April campaign from Sportsbet in Australia highlighted the consumer and product benefits of its ‘AFL Same Game Multi Tracker’ Created in-house and brought to life through Virtual Production Technology (VPT), the multi-spot campaign rolled out from 30 April across a range of sporting platforms (including FTV, PTV and Digital) and media channels… Continue reading Aussie Sportsbet Campaign Creates Imaginary ‘AFL Same Game Multi Tracker HQ’
Tag: App
Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons
Online food delivery platform Zomato leveraged the 2023 IPL through an integrated marketing programme across India spanning multiple platforms and led by a partnership with official tournament broadcaster Sky Sports which also included swapping the home icon on its delivery map with an IPL stadium icon. Thus turning its delivery map into a promotional platform.… Continue reading Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons
Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson
Capri Loans leveraged its sponsorship of IPL side Gujarat Titans to highlight its financial offerings through a player-fronted campaign called ‘Baat Sapno Ki Hai / It’s All About Dreams’ featuring a strong line-darawn from the current team including Shubman Gill, Hardik Pandya and Kane Williamson. Conceptualised and created by agency Salt Brand Solutions and… Continue reading Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson
Hisense Urges NRL Fans To ‘Go Bigger’ To Leverage 2023 Season Kick-Off & Sponsorship Extension
Hisense Australia, which extended its major NRL Telstra Premiership sponsorship for three years earlier in 2023, activated around the new season kick-off through an integrated campaign urging Aussie rugby league fans to ‘Go Bigger’. The Chinese white goods and consumer electronics conglomerate activated its refreshed rights through an integrated campaign titled ‘Go Bigger’ which primarily… Continue reading Hisense Urges NRL Fans To ‘Go Bigger’ To Leverage 2023 Season Kick-Off & Sponsorship Extension
MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal
To build buzz ahead of the new season and generally broaden the game’s popular appeal and its place in the cultural conversation, Major League Baseball (MLB) teamed up with the League’s new agency of record Wieden+Kennedy (Portland) to launch an integrated campaign called ‘Baseball Is Something Else’ and a new digital platform titled ‘MLB Life’.… Continue reading MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal
Spotify Leverages FC Barca Tie-Up At El Clásico Via Catalan Singer Rosalía Shirt Initiative
Spotify leveraged its primary partnership with FC Barcelona around the March La Liga 2023 El Clásico by launching a limited edition team shirt honouring the success of Catalan singer Rosalía’s ‘Motomami’. On 19 and 25 March, for La Liga’s men’s and women’s matches between FC Barcelona and Real Madrid, the Spotify premiered an exclusive shirt… Continue reading Spotify Leverages FC Barca Tie-Up At El Clásico Via Catalan Singer Rosalía Shirt Initiative
Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Nike Air Max Gold Bullet Promoted Via Futuristic 3D ‘Born From Tomorrow’ App Spot
The start of February saw the US sportswear behemoth launch a Nike Air campaign for the new ‘Air Max 97 Gold Bullet’ sneakers via a sci-fi style, 3D spot called ‘Born From Tomorrow’. Launched on Nike’s SNKRS app and created with Ballistic directors Tibz & Ferratche, the colourful, neon, metallic and futuristic digital campaign take… Continue reading Nike Air Max Gold Bullet Promoted Via Futuristic 3D ‘Born From Tomorrow’ App Spot
Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself. ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
KFC Thailand leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup through an app-based promotion called ‘Checking For Chicken’ which produces limited time offer digital coupons each time there is a VAR check during the tournament. These coupons automatically pop up in the app each time the referee makes the VAR Check signal.… Continue reading KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
Football & Film Join Together In eBay’s Quirky, Italian ‘Football: World Of Passions’ Soccer Spot
The latest Italian chapter in the international creative platform ‘Inspired By An eBay Story’, called ‘Football: World Of Passions’, blends football and film through a 30-second TVC set in a typical Italian Sports Bar which acts as the hub of its local community – a place where passionate football fans come together to watch games.… Continue reading Football & Film Join Together In eBay’s Quirky, Italian ‘Football: World Of Passions’ Soccer Spot
Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
The NBA launched is reimagined official league app in the final week of September through an integrated campaign which described the software application as ‘The All-In-One Destination for NBA Fans of Every Team’. The all new NBA App is a product developed by NBA Digital – the league’s joint venture with Turner Sports –… Continue reading Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
