The latest phase of BMW’s London 2012 sponsorship activation sees the upmarket car brand launch in innovative (and free) Olympic iPad magazine app. The tier-one sponsor of the London Games has unveiled a free interactive magazine app, created by Partners Andrews Aldridge, which features a range of exclusive content. Olympic rower James Cracknell… Continue reading BMW Launches London 2012 Olympic iPad Magazine
Tag: App
Polo Ralph Lauren: NY Times iPad Solo Sponsor
Autumn 2011 saw Polo Ralph Lauren’s month-long solo-sponsorship of the New York Times iPad app. This initiative was a takeover that included branded video content, exclusive personal Ralph Lauren content ranging from his car collection to his poetry, as well as a seamless online shopping bag built directly in to the app’s ads.… Continue reading Polo Ralph Lauren: NY Times iPad Solo Sponsor
Cadbury’s Augmented Reality Spot v Stripes App
The latest roll out from Cadbury’s London 2012 Spots v Stripes campaign sees the Kraft brand break new ground with an augmented reality app that enables users to play a digital game when their smartphone camera is pointed at a Cadbury chocolate bar. In one of the very first pieces of sponsorship activation… Continue reading Cadbury’s Augmented Reality Spot v Stripes App
Claro’s 10&21K Sponsorship Inc’s Radio Tracking ID Tag
South American phone giant Claro added a new element to its ongoing name sponsorship of the Buenos Aires Half Marathon this year with a real time social media app for competitors. The mobile telecoms operator developed a mobile application for all entrants in this Argentinian race that enabled runners to update their social media accounts, pages… Continue reading Claro’s 10&21K Sponsorship Inc’s Radio Tracking ID Tag
Google Goggles Partners With J Paul Getty Museum
The Google Goggles project has partnered with the J Paul Getty Museum in Los Angeles to bring the museum’s permanent painting collection to the world. By ‘Goggles-enabling’ the pictures, users can access and view the entire collection simply by downloading the Google Goggles App on their smartphone. The app doesn’t just enable… Continue reading Google Goggles Partners With J Paul Getty Museum
Skoda Presents The Tour De France’s Official App
Skoda is the official partner of the famous Tour de France and has also been a member of the Club Tour de France (with LCL bank, Carrefour and Vittel since 2004). In addition to the scope of its previous partnership with the race – which includes providing a large fleet of around 250 Superb, Superb Combi, Octavia,… Continue reading Skoda Presents The Tour De France’s Official App
Cadillac Backs Automobile Magazine’s iPhone App
General Motors premium brand Cadillac is promoting its CTS-V Coupe vehicle with a launch sponsorship of Automobile magazine’s new iPhone application. When the application is loading, a screen appears that includes a Cadillac sponsorship message. This feature enables app users to click on Caddy ad units to launch a branded microsite with special… Continue reading Cadillac Backs Automobile Magazine’s iPhone App
Heineken Tweet Map: Wembley To The World
Heineken used the Champions League Final to drive home its new, unique position as the world’s first and only genuinely global beer brand. Activation was based on the umbrella universal campaign built around the ‘Open Your World’ idea. With an emphasis on new technologies, Heineken connected the London Wembley physical event to a the… Continue reading Heineken Tweet Map: Wembley To The World
HSBC’s Live Augmented Reality Asian Golf App
Long term global golf sponsor HSBC has turned to an augmented reality mobile application as part of its integrated campaign to support sponsorship of the Women’s LPGA Championship. The objective is to bring excitement from the professional perspective to the fans and spectators. The idea is to replicate the experience of what it is… Continue reading HSBC’s Live Augmented Reality Asian Golf App
Deutsche Bank’s Frieze 201 iPhone/iPad App
Frieze 2010 saw long term headline sponsor Deutsche Bank roll out a number of exhibition related initiatives including its ‘Education Space’ and ‘Artist of the Year Award’, but most interesting of all was its free iPhone and iPad app. Developed by weareeverywhere, key features included an interactive map of the fair with a wayfinder… Continue reading Deutsche Bank’s Frieze 201 iPhone/iPad App
Wimbledon’s IBM Seer Sees Tennis Through Walls
Official Wimbledon sponsor IBM, which helps inform and provide the tournament organisers (as well as the players, coaches, media and fans) with scientific and technical tools generated a richer tennis experience for live fans too. One of the more interesting recent additions to its Wimbledon campaign has been the IBM Seer. An augmented… Continue reading Wimbledon’s IBM Seer Sees Tennis Through Walls
