Tag Archives: Soft Drink

Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign

Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign

The start of August saw NBA stars Trae Young and Anthony Edwards front a rebranding ‘New Bottle, Same Sprite’ campaign from Sprite which introduced consumers to the soft drinks >>
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Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close

Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close

Pepsi MAX illuminated the White Cliffs of Dover with a celebratory ‘It’s Home’ message of national pride to mark England’s victory in the UEFA Women’s EURO 2022 squad.   >>
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Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of >>
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Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony

Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony

Pepsi MAX, in tandem with partner UEFA, rolled out an early May digital-first promotional campaign revealing GRAMMY Award-nominated, multi-platinum selling chart-topping singer/songwriter Camila Cabello as the headline act for >>
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UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game

UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game

Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul >>
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High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships

High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships

Pepsi Max leverages its football partnerships to coincide with the next round of the UEFA Champions League through a new campaign called ‘Play To Inspire’ which celebrates the ‘changemakers >>
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‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101 ‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101

‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101

At the start of the 2021/22 NFL season, primary partner Pepsi rolled out a platform called ‘Pepsi Trash Talk’ which sees the soft drinks giant team up with a >>
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Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection

Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection

A new Pepsi clothing collection initiative, launched on 9 September, leveraged both the start of the new NFL season and New York Fashion Week and saw the soft drink’s >>
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Dr Pepper’s ‘Fansville’ Is Back With College Athlete Ambassadors In ‘Return To Glory’ Commercial Dr Pepper’s ‘Fansville’ Is Back With College Athlete Ambassadors In ‘Return To Glory’ Commercial

Dr Pepper’s ‘Fansville’ Is Back With College Athlete Ambassadors In ‘Return To Glory’ Commercial

The final week of August saw Dr Pepper bring back its long-running college football focused ‘Fansville’ campaign, originally created with agency Deutsch, with a season opening spot called ‘Return >>
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Kool-Aid Man Swaps Names With Alabama Football Star Ga’Quincy ‘Kool-Aid’ McKinstry Kool-Aid Man Swaps Names With Alabama Football Star Ga’Quincy ‘Kool-Aid’ McKinstry

Kool-Aid Man Swaps Names With Alabama Football Star Ga’Quincy ‘Kool-Aid’ McKinstry

A college football name-swap campaign kicked off in August in the USA when drinks brand mascot the ‘Kool-Aid Man’ changed his name to Ga’Quincy McKinstry after Alabama’s freshman defensive >>
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