Australian F1 racer Daniel Ricciardo, currently the reserve driver for the world champion Oracle Red Bull Racing Team, leveraged excitement around the 2023 Australian Grand Prix by fronting a short film for sponsor and soft drink brand Red Bull in which he drives a RB7 F1 car around iconic Australian scenes and landmarks from beaches and the outback to the famous Mount Panorama track at Bathurst.
The movie-quality, nine-minute video – called ‘F1 Car vs Outback:Daniel Ricciardo’s Great Aussie Road Trip’ – sees the 33-year-old Perth native speed across some of Australia’s most challenging and most picturesque terrain.
Dropping across personal, race team and Red Bull channels and hosted on the drinks brand’s website from 27 March – ahead of the 2 April F1 Australian GP – the film sees Ricciardo joined by local racing experts as he roars across farmland and alongside ocean vistas.
The campaign continues Red Bull’s heritage for crazy stunt content to engage and entertainment its primary young male demographic and sell its soft drink.
“To be back home, taking the RB7 across the Aussie outback, and sharing the best Australia has to offer with the world; what better way to celebrate my first F1 event at home since returning to Oracle Red Bull Racing,” commented Ricciardo.
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This spot follows on from the Aussie’s racer’s first ‘Red Bull Racing Road Trip: San Francisco’ back in 2018 which has thus far notched up more than 14m views on the brand’s YouTube channel alone.
Red Bull has done it again and this is beautifully shot video that puts almost every tourism outfit’s marketing to shame.
Despite being a reserve driver this season, Ricciardo is still earning an annual salary reported at $US2.1m ($A3.1m in return for filling-in if either Sergio Perez or Max Verstappen is unable to race, work on testing and development and, of course, fronting plenty of PR and promotional initiatives like this.
Nice work if you can get it!
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