Coca-Cola and the Japanese Red Cross have rolled out a vending machine that lets users donate money directly to the vending machine. The machines stock the usual array of soft drinks, but they also offer the simple ‘charity button’, clearly branded with the red cross logo. When someone donates the machine emits a… Continue reading Coca-Cola’s Red Cross Vending Machine In Japan
Tag: Soft Drink
Gatorade’s NFL Rookie Web Series: Everything To Prove
As far as American Football partners are concerned, the eyes of most sponsorship professionals may have been on Anheuser-Busch In-Bev’s mega-million dollar bet on the NFL – thought to be around $50m-a-year for six years. But Activative was quite taken with the way Gatorade, the NFL’s official sports drink, is expanding its original branded… Continue reading Gatorade’s NFL Rookie Web Series: Everything To Prove
