September saw Coca-Cola owned Indian cola brand Thums Up roll out an integrated campaign leveraging its rights around the ICC Men’s T20 World Cup in Australia which featured bowler Jasprit Bumrah and titled #WicketSeCricket. Conceptualised by creative agency Ogilvy India, the Indian campaign revolves around Thums Up’s ‘Stump Cam’ initiative through which the soft drinks… Continue reading Thums Up Activates ICC Men’s T20 World Cup Tie-Up Via Bumrah-Fronted, Stump Cam-Led #WicketSeCricket
