On 23 September, 24 hours ahead of the first tee shots of the 2021 Ryder Cup, Capgemini trumpeted its long-term tournament partnership with an online video led activation titled ‘Capgemini Joins The Ryder Cup Family’. The campaign, which is fronted by team captains Pádraig Harrington and Steve Stricker, celebrates the French multinational information… Continue reading Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond
Tag: Ryder Cup
NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
The season NBC/GOLF Channel has been running split-screen commercials in an advertising format the broadcaster calls ‘Playing Through’. Essentially, by moving to a split screen, the commercials run simultaneously with continued golf coverage so fans continue to watch the players and the spots while TV commercials air in a second on-screen box. The… Continue reading NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
ASI Ryder Cup Work Spans ‘Leadership’ Ads, ‘Access All Areas Video’, ‘Pick Predictor’ & ‘First Tee’ Experience
Aberdeen Standard Investments (ASI)’s global activation around the 42nd Ryder Cup in Paris spanned television and print advertising, experiential, hospitality, digital, social and employee engagement and the programme was spearheaded by a campaign focused on the roles of the team captains called ‘Visionary Leadership’. ASI – the name of the merged investment businesses of Aberdeen… Continue reading ASI Ryder Cup Work Spans ‘Leadership’ Ads, ‘Access All Areas Video’, ‘Pick Predictor’ & ‘First Tee’ Experience
Tourism Ireland Ambushes The Ryder Cup 2018 In the USA Via ‘Home of Champions’ Commercial
Tourism Ireland capitalised on the 2018 Ryder Cup hype with a new campaign in the USA highlighting golf-specific holidays on the island of Ireland The campaign’s lead commercial, called ‘Home Of Champions’, aired in the USA on the tournament’s official American broadcaster – the NBC Golf Channel. The 30-second ad was run through… Continue reading Tourism Ireland Ambushes The Ryder Cup 2018 In the USA Via ‘Home of Champions’ Commercial
Workday Leverages Ryder Cup With Comic Phil Mickelson Fronted ‘Business Caddie’ Campaign
Days ahead of the start of the 2018 Ryder Cup, US finance and HR support services brand Workday ambushed the bi-annual Ryder Cup golf tournament by launching a new Phil Mickelson fronted campaign called ‘A Partner Like No Other’. Workday, an enterprise cloud applications company for finance and human resources, launched the campaign on… Continue reading Workday Leverages Ryder Cup With Comic Phil Mickelson Fronted ‘Business Caddie’ Campaign
Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush
Audi UK teams up with ‘Me and My Golf’ social media stars Piers Ward and Andy Proudman for a new ‘Night Golf’ campaign promoting the vehicle hi-tech headlights. PGA instructors Ward and Proudman, who founded Me and My Golf – the largest subscribed golf YouTube channel in the world and aims to bring its… Continue reading Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush
‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
A few days ahead of the first tee-time, Ballentine’s whisky leverages Ryder Cup excitement by offering golf fans a chance to take on Ryder Cup legend Paul McGinley in an interactive video called ‘Call The Shots’. This virtual game, developed with production outfit Just So, at Ballantine’s Golf Club sees users play McGinley on… Continue reading ‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
Standard Life Investments Activates Ryder Cup With ‘The Story Of World Class’
As The Ryder Cup 2016 edges closer, worldwide partner Standard Life Investments (SLI) has released the final film in its ‘World Class as Standard’ online spot series. This last video, ‘The Unseen Hours’, stars team captains and brand ambassadors Darren Clarke and Davis Love III and sports science performance expert, author of Bounce and Black Box Thinking… Continue reading Standard Life Investments Activates Ryder Cup With ‘The Story Of World Class’
Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
PGA sponsor Samsung rolled out a new Azinger-led ad promoting its official championship TV App and its experiential marketing at the 2015 tournament. The official patron of the PGA Of America fronts its activation via a new US TV commercial, fronted by golf legend and former PGA winner Paul Azinger, introducing the enhanced 2015… Continue reading Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Like most major international events, the Ryder Cup linked with host nation’s national tourism organisation ‘Visit Scotland’ which ran an integrated multi-channel campaign that dovetailed neatly with its ongoing marketing programme and focused on positioning the country as the home of golf. With the tournament watched live, in-person by around 250,000 spectators and a… Continue reading Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
In the stampede to leverage golf’s biggest bi-annual bonanza, several brands without official Ryder Cup relationships activated around the tournament via other official partnerships. Media sponsorship was, as ever, one popular route. HP, for example, linked up with The Guardian the sponsor its Ryder Cup coverage which included interactive course maps, hole-by-hole expert… Continue reading BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
US Team Sponsor Samsung’s Smart TV App Enhances Fan Experience
Perhaps the most interesting activation from the USA Ryder Cup Team sponsors, which also included Mercedes and Omega, was Samsung’s series of Ryder Cup apps across various devices. Rolled out ahead of the tournament itself, Samsung’s aim was to enhance the US golf fans’ experience of the event and this was led by its… Continue reading US Team Sponsor Samsung’s Smart TV App Enhances Fan Experience
