Expedia, Liverpool Football Club’s (LFC) official travel partner, rolled out a new three-part content series called ‘Finding Liverpool’ which takes a close-up, personal look at the club’s global family and its impact across the world. Working with creative agency Anomaly London and production company Somesuch, Expedia’s video series – the first episode of which dropped… Continue reading Liverpool FC Travel Partner Expedia Launches ‘Finding Liverpool’ Global Fan Video Series
Tag: Online Video Series
Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Kiwi finance outfit ASB leveraged the 2023 Rugby World Cup (RWC) by activating its partnerships with New Zealand Rugby’s All Blacks and Black Ferns via a national campaign that urges Kiwi business owners to ‘get their head in the game’. The through-the-line campaign not only drives awareness of the sponsorship, but also sets out… Continue reading ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Enterprise Teams Up With Berbatov & Foster In UEFA Europa League ‘Mission: Masterclass’ Series
Ahead of the UEFA Europa League Quarter-Finals second-leg, Enterprise Rent-A-Car and UEFA launched an online ‘Mission: Masterclass’ video series starring former Manchester United FC players Dimitar Berbatov and Ben Foster. Enterprise and the European governing body linked up with the former Red Devils’ teammates on a three-part film series exploring the technical and mental… Continue reading Enterprise Teams Up With Berbatov & Foster In UEFA Europa League ‘Mission: Masterclass’ Series
UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
BT-owned EE rolled out a third wave of work under its ‘Hope United’ squad to launch ‘GayVAR’:an integrated campaign which leverages the mobile operators’ status as the lead partner of The Football Association (The FA) and its flagship Wembley Stadium by highlighting and tackling online homophobia in football. Inspired by the game’s VAR (Video Assistant… Continue reading UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
Carlsberg Celebrates 30-Year Liverpool FC Tie-Up With ‘Most Loyal Fans’ Video Story Series
The 2022/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC (LFC) – the longest partnership in Premier League history – so to celebrate and commemorate the tie-up, the beer brand’s ‘Forever Fans’ platform rolled out a video series of fan stories titled ‘Most Loyal Fans’. The six-part film series reverse… Continue reading Carlsberg Celebrates 30-Year Liverpool FC Tie-Up With ‘Most Loyal Fans’ Video Story Series
Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women
Beginning with boxing, Nike launched a UK campaign in February called ‘How We Do’ which focuses the obstacles young women of colour so often face when participating in sport and seeking to break down stereotypes and barriers to participation. The Nike series began with an episode of ‘How We Do’ on which UK influencer… Continue reading Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women
Hyundai’s Indian Women Cricket Ambassadors Front Fresh #TheDriveWithin Campaign
As the ICC Women’s T20 World Cup gets under way in South Africa, Hyundai Motor India leveraged spiking women’s cricket interest by rolling out a fresh edition of its ongoing #TheDriveWithin campaign fronted by its team of Indian female cricket athlete ambassadors. The car company worked with brand endorsers and Indian Women’s Cricket Team… Continue reading Hyundai’s Indian Women Cricket Ambassadors Front Fresh #TheDriveWithin Campaign
Adidas & Arsenal Anti-Knife Crime ‘No More Red’ Spots Span Art, Sports & Community
The award-winning ‘No More Red’ anti-knife crime initiative set up by Arsenal FC and apparel partner Adidas promoted its objectives and its work in January via a series of online films focusing on the people and the partnerships it works with to try and keep youngsters from all backgrounds away from knife crime and gang… Continue reading Adidas & Arsenal Anti-Knife Crime ‘No More Red’ Spots Span Art, Sports & Community
Nike Expands ‘What Are You Working On?’ Brand Campaign Via LeBron James Spot
Nike’s ‘What Are You Working On’ online video series seeks to uncover the works in progress happening around the world as told through the lens of athletes who are navigating new journeys in and beyond their sport. For the 24th episode in this long running series, the Portland-based sportswear behemoth worked with athlete ambassador… Continue reading Nike Expands ‘What Are You Working On?’ Brand Campaign Via LeBron James Spot
WhatsApp Teams Up With NBA Superstar Giannis Antetokounmpo For ‘Naija Odyssey’ Short Film
WhatsApp worked with National Basketball Association (NBA) superstar Giannis Antetokounmpo on a short film titled ‘Naija Odyssey’ which explores the importance of international communication connectivity and how WhatsApp has enabled the Greek/Nigerian hoops hero to reach his athletic potential abroad ‘while remaining true to his roots’. The four-chapter short is narrated by Antetokounmpo and his mother.… Continue reading WhatsApp Teams Up With NBA Superstar Giannis Antetokounmpo For ‘Naija Odyssey’ Short Film
