The North Face celebrates its 50th anniversary by launching a new global digital campaign called ‘Question Madness’ that aims to be an inspirational rallying cry to encourage people to stretch their limits. The campaign assets, which aims to honour the brand’s values (the principles it claims drive everything it does), ask whether scaling a mountain a… Continue reading North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration
Tag: Online Video Series
MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars
Helping leverage baseball fever, the Major League baseball (MLB) is extending its multi-platform, season-long #This campaign (see previous case study) for the 2016 Opening Day with a fresh approach boosted by star-powered spots and light-hearted humour The new creative – featuring the brightest young stars such as Mike Trout, Bryce Harper, Felix Hernandez, Giancarlo… Continue reading MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars
Aldi Marks Olympic ‘One Year Countdown’ With Team GB #ChamioningTheGreat
One of many Olympic Games commercial partners activating around the one year to go until the start of Rio 2016, discount grocer Aldi ramps up its Team GB sponsorship with a countdown campaign and a new web TV channel showing just what British Olympians eat. As the German-based supermarket aims to strengthen its British… Continue reading Aldi Marks Olympic ‘One Year Countdown’ With Team GB #ChamioningTheGreat
IBM ‘TryTracker’ Tool Gives Data-Led 6 Nations Insights Online & Via Branded Video
At the heart of IBM’s partnership with the Rugby Football Union (RFU) is its ‘TryTracker’ tool – a predictive analytics tool that visually represents real-time player influence, keys game tactics and head-to-heads and match momentum. The IBM TryTracker provides play-by-play insights during a game and is hosted on the RFU’s official website. The… Continue reading IBM ‘TryTracker’ Tool Gives Data-Led 6 Nations Insights Online & Via Branded Video
