As UEFA’s leading club competition resume after the pandemic enforced shut down, European football’s governing body has launched a campaign to say ‘Thank You’ to all the key workers for their tireless and brave work on the pandemic frontline. The most high profile strand of the initiative sees the shirts of every player competing… Continue reading UEFA Shirt & Social Spot Led Key Worker ‘Thank You’ Leverages Champions & Europa League Restarts
Tag: On-Pitch
Benfica & Rio Ave FC Launch La Liga ‘2 Out Of The Game’ Prostate Cancer Cause Campaign
SL Benfica and Rio Ave FC both took to the pitch with just nine players each to draw attention to the ‘2 Out Of The Game’ prostate cancer initiative for the Portuguese League Against Cancer, Liga de Portugal and the Football Foundation, to draw attention to the risks of prostate cancer. The integrated… Continue reading Benfica & Rio Ave FC Launch La Liga ‘2 Out Of The Game’ Prostate Cancer Cause Campaign
NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
Uber Brazil Launches ‘Distracted Goalkeeper’ Soccer Mobile Safe Driving Stunt
Uber worked with Clube Atlético Paranaense, Observatorio and MaioaMarelo to show how mobile phones distract drivers – by having a goalkeeper use his on the pitch. The objective was to raise the profile of the dangers of using mobiles when driving as it sought to mobilize millions of Brazilian fans and people around the… Continue reading Uber Brazil Launches ‘Distracted Goalkeeper’ Soccer Mobile Safe Driving Stunt
Land Rover Activates Global Grassroots Led RWC Sponsorship Via ‘It’s What Makes Rugby, Rugby’
Activating its worldwide partnership of the Rugby World Cup, the tournament’s official vehicle celebrates grassroots youth rugby through an initiative set in the countries competing at Japan 2019 aiming to shows how rugby is for everyone regardless of shape, size, ability, colour or gender. Working with agency Spark44, Land Rover rolled out a global… Continue reading Land Rover Activates Global Grassroots Led RWC Sponsorship Via ‘It’s What Makes Rugby, Rugby’
Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Bookie Paddy Power launched a hoax, pre-season fake football kit sponsorship initiative, called ‘Save Our Shirt’, in an attempt to persuade its rivals to ‘unsponsor’ shirts The PR led initiative, launched in the middle of July (a few weeks ahead of the new 2019/20 football season), saw a Paddy Power spoof sponsorship initiative act… Continue reading Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
The iconic French rugby legend Sébastien Chabal appears alongside his alternative self in a series of comic online films spearheading Marriott Bonvoy’s Hong Kong Sevens activation. The tournament’s official hotel partner teamed up with agency Ogilvy Hong Kong to create a set of online spots (and an ambassador on-pitch appearance) that celebrate the diversity… Continue reading Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition
The second half of March, immediately ahead of the first round of qualifying matches, saw UEFA launch a new brand identity for Euro 2020 The identity, which was developed in harness with graphics agency Jump, spans redesigned on and off-air brand identity which will run through the UEFA European Qualifiers. The new identity suite… Continue reading UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition
ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
To pay homage to club icon, captain and record scorer Francesco Totti on his retirement after 25 years playing for AS Roma, the Italian Seri A club ran a tribute campaign to engage fans and even allow supporters of other clubs to join the Totti conversation. The core campaign, which rolled across during the… Continue reading ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
Shirt Logo Switch, Klopp Spot & Auction Lead Liverpool & Standard Chartered’s ‘Seeing Is Believing’ CSR Campaign
For the biggest annual fixture in Liverpool FC’s match calendar, the 17 October home game against fierce rivals Manchester United, the club and its shirt sponsor Standard Chartered again teamed-up to promote ‘Seeing Is Believing’ – the financial services multinational’s community programme tackling avoidable blindness. The initiative, developed in harness with a team from… Continue reading Shirt Logo Switch, Klopp Spot & Auction Lead Liverpool & Standard Chartered’s ‘Seeing Is Believing’ CSR Campaign
Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
As excitement builds around the end of the Major League Baseball Season, a new Wix.com campaign aims to crown the biggest New York Yankees fan of all. As the Yankees strive for a post-season wild-card spot in the finely balanced American League playoff race, the team’s newest commercial partner has launched a contest to… Continue reading Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
NRL LAUNCHES SEASON VIA INTEGRATED, LIVE GAME & FAN-LED ‘HISTORY HAPPENS’
The NRL has rolled out a new season ‘History Happens’ launch campaign for the 2016 Telstra Premiership with a spearhead 30-second TV spot focusing on magical moments from the epic 2015 Grand Final. Incorporating both official broadcaster and fan-shot Cowboys v Broncos footage, the aim of the commercial is to capture the entire range… Continue reading NRL LAUNCHES SEASON VIA INTEGRATED, LIVE GAME & FAN-LED ‘HISTORY HAPPENS’
