Tag: NGO

ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body.   Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid

Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims to inspire other women to do the same through uplifting real-life stories.   The latest work, by FCB Inferno (the agency behind the original campaign creative… Continue reading Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid

Benfica & Rio Ave FC Launch La Liga ‘2 Out Of The Game’ Prostate Cancer Cause Campaign

  SL Benfica and Rio Ave FC both took to the pitch with just nine players each to draw attention to the ‘2 Out Of The Game’ prostate cancer initiative for the Portuguese League Against Cancer, Liga de Portugal and the Football Foundation, to draw attention to the risks of prostate cancer.   The integrated… Continue reading Benfica & Rio Ave FC Launch La Liga ‘2 Out Of The Game’ Prostate Cancer Cause Campaign

Sport England Launch ‘We Are Undefeatable’ A Year Ahead Of The 2020 Paralympics

Late August saw Sport England launch ’We Are Undefeatable’: a new TV led initiative created in collaboration with 15 charities that aims to inspire and support people with long-term illnesses by driving awareness of the positive benefits of physical activity.   The integrated campaign, which was reported to be worth around £3m and was planned… Continue reading Sport England Launch ‘We Are Undefeatable’ A Year Ahead Of The 2020 Paralympics

Women’s Tour Title Sponsor Ovo Energy Activates 2019 UK Night Ride Series

The start of July saw OVO Energy, the title sponsor of the OVO Energy Women’s Tour, roll out a campaign promoting the series’ Night Ride Event in London.   The activation is spearheaded by a video which features cyclists oedalling through the city streets on a tour of London’s iconic landmarks.     This spot… Continue reading Women’s Tour Title Sponsor Ovo Energy Activates 2019 UK Night Ride Series

4 UK Sports Stars Front Films To Launch New EIS #More2Me Athlete Welfare Initiative

Four leading Team GB athletes – including Olympic champion Lizzy Yarnold and five-time Paralympic gold medallist Hannah Cockroft – are fronting a new athlete welfare campaign promoting a new initiative called #More2Me by the English Institute of Sport (EIS).   The programme, developed by the EIS Performance Lifestyle team, has been set up to help… Continue reading 4 UK Sports Stars Front Films To Launch New EIS #More2Me Athlete Welfare Initiative

Sport Australia ‘Move It’ Urges Aussies To #FindYour30 Minutes Of Daily Exercise

A new multi-platform campaign from Sport Australia, called ‘Move It AUS’, aims to inspire and motivate all Australians to participate in 30 minutes of heart-rate-raising physical activity every day.   Following research showing that 50% of adults and 80% of children in Australia are ‘inactive’, the initiative aims to get Australians to become more physically… Continue reading Sport Australia ‘Move It’ Urges Aussies To #FindYour30 Minutes Of Daily Exercise

Portuguese Paralympic Committee Extends Ongoing #NoPity Initiative With ‘Dreams’ Commercial

Summer sees the Portuguese Paralympic Committee continue its ongoing #NoPity initiative with an inspirational new film about chasing almost impossible objectives called ‘Dreams’.   The spot, created in harness with agency FCB Portugal, follows a narrative story of a child with a disability who decides to chase the dream of becoming a Paralympic athlete, and… Continue reading Portuguese Paralympic Committee Extends Ongoing #NoPity Initiative With ‘Dreams’ Commercial

Team Canada’s ‘Ice In Our Veins’ Climate Contrast Campaign For Rio 2016 

The Canadian Olympic Committee has launched a campaign to drive pre-games excitement and generate support for Team Canada at Rio 2016 themed around the idea that country’s harsh weather and challenging terrain ensure its athletes are defiantly hardcore.   This may be an initiative promoting preparation for the Summer Olympics, but the ‘Ice In Our… Continue reading Team Canada’s ‘Ice In Our Veins’ Climate Contrast Campaign For Rio 2016 

Sports Stars & Cultural Ambassadors Front UK General Election ‘Operation Black Vote’

Footballer Sol Campbell, athlete Ade Adepitan, musician Tinie Tempah and actor David Harewood have all turned their skin white for a new Operation Black Vote campaign aimed at encouraging encourage the BAME community to register and vote in the forthcoming UK General Election.   The campaign, developed in harness with agency Saatchi & Saatchi London,… Continue reading Sports Stars & Cultural Ambassadors Front UK General Election ‘Operation Black Vote’

Zlatan In-Game Tattoo Stunt Launches WFP 805m Names

Valentine’s Day saw controversial icon and soccer superstar Zlatan Ibrahimovic launch a new campaign when he removed his shirt to reveal 50 new tattoos carrying a campaign message during the match between his team Paris St-German took on Caen.   Each tattoo revealed the name of just 50 of the 805 million people who are… Continue reading Zlatan In-Game Tattoo Stunt Launches WFP 805m Names