Two months ahead of the 2023 FIFA Women’s World Cup, US broadcaster Fox Sports kicked-off its tournament marketing with a flagship promo focusing on the US Women’s National Team (USWNT) titled ‘Team USA v Everyone’. With the USWNT seeking an unprecedented third consecutive title, the creative idea is that the American players know the… Continue reading Fox Sports Kicks-Off Women’s World Cup Campaign With ‘Team USA v Everyone’
Tag: Fox Sports
Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by professional soccer star Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and Paisa Boys streetwear. The campaign – which was created by Taco Bell’s culture agency of… Continue reading Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo
‘Tis the season…, the World Cup season that is,’ at least according to US broadcaster Fox Sports which kicked off its FIFA men’s 2022 World Cup promotional campaign in July with a 60second spot starring actor Jon Hamm as Santa Claus. The commercial sees Saint Nick learn for the first time that he won’t… Continue reading Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo
Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show
Launched on 1 February, sports drink Maximus’ ‘Do-Cathlon’ game show debuted on Foxtel: a six-part reality series created in partnership with the Frucor Suntory owned hybrid sports drink brand. The programme features a team of five former professional athletes and their best friends who compete in a series of ‘dialed up to the max’… Continue reading Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show
Dos Equis Beer Pays Tribute To Classic College Football Rivalries To Leverage Fox Football Tie-Up
A new US commercial from Dos Equis leverages the beer brand’s new college football partnership with broadcast giant Fox’s ‘Big Noon Kickoff’ show. The campaign promotes Dos Equis’ status as the ‘Official Beer Sponsor of Fox Sports’ Big Noon Kickoff’ for the season which will see the brand host weekly feature segments and a… Continue reading Dos Equis Beer Pays Tribute To Classic College Football Rivalries To Leverage Fox Football Tie-Up
MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Major League Baseball (MLB) leveraged spiking interest around the sport generated by its ‘Field Of Dreams Game’ to reach out to younger demographics by hosting a watch party on streaming platform Twitch and by entering the world of Minecraft with an in-game ‘MLB Home Run Derby’. Inspired by the 1989 movie starring Kevin Costner,… Continue reading MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
The end of August saw Fox Sports roll out an integrated, four spot campaign promoting WWE Smackdown’s move from rival USA to Fox Sports. At it heart, this campaign is a tribute to the fact that WWE’s biggest stars have used their moves and mannerisms to transcend the wrestling world and moved into the… Continue reading Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
Fox Sports ‘All Eyes On Us’ Multi-Spot Campaign Promotes USWNT & FIFA Women’s World Cup
With three World Cup titles, four Olympic Golds, and countless domestic and international trophies under their belts, the US Women’s Soccer Team isn’t just one of the best women’s teams, but one of the greatest sports teams of all time. An April campaign, called ‘All Eyes On Us’, aims to boost awareness of and… Continue reading Fox Sports ‘All Eyes On Us’ Multi-Spot Campaign Promotes USWNT & FIFA Women’s World Cup
Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Late February saw an inventive collaboration between multimedia giants Foxtel and Fox Sports, plus Google and agency Mindshare in the form of the greatest cricketing mind of all time – ‘Monty’. Monty is a new star of the Australian cricket world: a custom created machine learning model designed to identify when and how wickets… Continue reading Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
Aiming to get Americans sports fans hyped up for the world’s biggest sports event, US tournament broadcaster Fox Sports has teamed up with creative agency Wieden & Kennedy New York to launch an integrated, fun-filled promotional onslaught to promote its Russia 2018 coverage. Launched 30-days before kick-off, the campaign is spearheaded by a 90-second,… Continue reading Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
T-Mobile’s Six-Second MLB World Series Microspots ‘Hugely Effective’ In Its Hurricane Relief Initiative
MLB sponsor T-Mobile led the group of advertisers trying out Fox’s six-second commercial experiment during the 2017 World Series and results suggest that these new short-form spots boosted viewer engagement metrics like ‘brand recall’, ‘message recall’ and ‘likability’. T-Mobile used the new microspot, six-second format to promote its hurricane relief initiative during Fox’s telecast… Continue reading T-Mobile’s Six-Second MLB World Series Microspots ‘Hugely Effective’ In Its Hurricane Relief Initiative
Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
Ahead of the new NBA season, official broadcaster Fox Sports launched a provocative subway campaign in New York asking whether the city’s home team Knicks were ‘Hopeful or Hopeless’. Fox Sports 1 (FS1) rolled out a brash, bold and controversial campaign, led by orange-and-blue subway train wraps on the Grand Central to Times Square… Continue reading Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
