Inspiring Sports Marketing
21/06/2023
Fox Sports Kicks-Off Women’s World Cup Campaign With ‘Team USA v Everyone’
Two months ahead of the 2023 FIFA Women’s World Cup, US broadcaster Fox Sports kicked-off its tournament marketing with a flagship promo focusing on the US Women’s National Team >>
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30/11/2022
Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot
Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by >>
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26/07/2022
Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo
‘Tis the season…, the World Cup season that is,’ at least according to US broadcaster Fox Sports which kicked off its FIFA men’s 2022 World Cup promotional campaign in >>
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04/02/2022
Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show
Launched on 1 February, sports drink Maximus’ ‘Do-Cathlon’ game show debuted on Foxtel: a six-part reality series created in partnership with the Frucor Suntory owned hybrid sports drink brand. >>
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31/08/2021
Dos Equis Beer Pays Tribute To Classic College Football Rivalries To Leverage Fox Football Tie-Up
A new US commercial from Dos Equis leverages the beer brand’s new college football partnership with broadcast giant Fox’s ‘Big Noon Kickoff’ show. The campaign promotes Dos Equis’ >>
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17/08/2021
MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Major League Baseball (MLB) leveraged spiking interest around the sport generated by its ‘Field Of Dreams Game’ to reach out to younger demographics by hosting a watch party on >>
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02/09/2019
Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
The end of August saw Fox Sports roll out an integrated, four spot campaign promoting WWE Smackdown’s move from rival USA to Fox Sports. At it heart, this >>
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26/04/2019
Fox Sports ‘All Eyes On Us’ Multi-Spot Campaign Promotes USWNT & FIFA Women’s World Cup
With three World Cup titles, four Olympic Golds, and countless domestic and international trophies under their belts, the US Women’s Soccer Team isn’t just one of the best women’s >>
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28/02/2019
Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Late February saw an inventive collaboration between multimedia giants Foxtel and Fox Sports, plus Google and agency Mindshare in the form of the greatest cricketing mind of all time >>
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17/05/2018
Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
Aiming to get Americans sports fans hyped up for the world’s biggest sports event, US tournament broadcaster Fox Sports has teamed up with creative agency Wieden & Kennedy New >>
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