Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite

Fast food restaurant chain Wendy’s has partnered with Fox Sport’s college football coverage’s virtual reality social live-stream app to help fans get closer to the action.   Developed as an two-screen football fan experience – the idea is that supporters can explore the virtual environment on a second whilst simultaneously watching the game on linear… Continue reading Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite

Fox Sports New Season ‘Don’t Look Ahead’ Campaign Urges College Football Fans To Live in the Moment

Ahead of the late August college football season kick off, Fox Sports debuts a dramatic new spot fronting its ‘Don’t Look Ahead’ campaign that highlights the fierce rivalries and deep passions of college football fans for whom ‘every game is everything’.   The idea behind the campaign is that fans’ focus should simply be on… Continue reading Fox Sports New Season ‘Don’t Look Ahead’ Campaign Urges College Football Fans To Live in the Moment

Fox Promotes MLB 2015 World Series With Simpsons ‘Springfield Isotopes’ Spot

MLB broadcast partner Fox launches a multi-media campaign to support its 2015 World Series coverage with a Homer (and a Bart, a Marge, a Maggie and a Lisa) Simpson.   At the of the broadcaster’s integrated campaign for the Fall Classic match-up between the New York Mets and the Kansas City Royals (starting 27 October)… Continue reading Fox Promotes MLB 2015 World Series With Simpsons ‘Springfield Isotopes’ Spot

Pearl Jam Album Link To Fox World Series Broadcast

One of the more innovative alliances associated with the 2013 MLB World Series was the partnership between Pearl Jam and Fox Sports.   The late October climax of the baseball season was used by Pearl Jam as a promotion for the launch of its latest album ‘Lightning Bolt’.   The legendary US rock band signed… Continue reading Pearl Jam Album Link To Fox World Series Broadcast