The first week of March saw the Gold Coast’s flagship stadium – formerly known as the Heritage Bank Stadium and the Carrara Stadium – renamed the ‘People First Stadium’ and promoted through an official naming event, a PR push and an integrated campaign from the stadium, People First Bank and the Gold Coast Suns around… Continue reading People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
Tag: Event
Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
March saw Decathlon – with brand consultancy Wolff Olins and creative agency AMV BBDO – relaunch its entire global brand to reflect its evolution from a French retailer to a global sports brand through a multi-channel, multi-market ‘Ready To Play’ campaign that invites everyone, everywhere, to rediscover the joy of play. At the heart of… Continue reading Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day
A language learning initiative on World Book Day saw HP activate its partnership with Wrexham AFC by teaming up with global literacy non-profit NABU to write and publish a bilingual Welsh-English children’s book called ‘The Lucky Dragon / Y Ddraig Lwcus’. The book, inspired by the English League Two club’s badge and crest, its community… Continue reading Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day
Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Women’s History Month saw Gap-owned sports and leisure brand Athleta roll out the first wave of work in a new, multiphase, long-term brand campaign aimed at empowering women and girls called ‘Find Your Movement’. The campaign, which was conceived and produced internally and debuted on 1 March, aims to ‘cement the brand’s goal of championing… Continue reading Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Aston Martin Leverages New F1 Season To Launch Its New Vantage Alongside The AMR24 Via ‘Brothers In Speed’ Campaign
Aston Martin leverages the start of the 2024 Formula One (F1) with a campaign called ‘Brothers In Speed’ which promotes its Vantage, Vantage GT3 and its Aston Martin Aramco F1 Team’s new AMR24 cars. Rolling out across own and paid digital and social channels in mid-February – two weeks ahead of the Gulf Air Bahrain… Continue reading Aston Martin Leverages New F1 Season To Launch Its New Vantage Alongside The AMR24 Via ‘Brothers In Speed’ Campaign
Coors Light ‘Chill Train’ Big Game Canadian Campaign
Canadian campaign from agency Droga5 sees Coors Light ‘Chill Train’ steams in to save Super Bowl Watch Parties to ‘bring chill’ across the country on Big Game Day. Canada’s Number One light beer in Canada, Coors Light, brings its famous beer train out of the retirement shed and back onto the tracks to deliver ‘chill’… Continue reading Coors Light ‘Chill Train’ Big Game Canadian Campaign
Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt
Sportsbook FanDuel returned to the NLF’s Big Game in 2024 with a multi-spot, re-work campaign titled ‘Kick of Destiny 2’: a sequel to FanDuel’s live Super Bowl commercial stunt from last year which saw former player Rob ‘Gronk’ Gronkowski miss a field goal. This year, Gronk returned to try and redeem himself. Ahead of the… Continue reading Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt
BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign
BetMGM unveiled a three-part teaser campaign ahead of the Big Game debut of its flagship TV commercial starring NFL all-time-great Tom Brady and hockey legend Wayne Gretzky alongside comic actor Vince Vaughn. The idea is that BetMGM, one of seven official NFL sports betting partners alongside the likes of Fox Bet, FanDuel, DraftKings and Caesars,… Continue reading BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign
Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’ The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’. The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Avery Dennison Activates Orlando ‘Premier League Mornings Live’ Via Ltd Edition Soccer Shirts
Retail physical and digital labelling brand Avery Dennison activated its sponsorship of the Premier League’s eight annual US ‘Premier League Mornings Live’ fan festival through an integrated campaign led by a limited edition apparel capsule collection – including 500 specially designed soccer shirts and 300 caps which are available to attendees as prizes at an… Continue reading Avery Dennison Activates Orlando ‘Premier League Mornings Live’ Via Ltd Edition Soccer Shirts
Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Dietz & Watson, a US delicatessen food provider based in Philadelphia (Pennsylvania), leveraged spiking NFL Playoff excitement in its home town with the release of a special frank for Philadelphia Eagles fans called ‘The Bird Dog’. The bespoke fan hot dog, which comes ‘with a little extra Philly kick’, consists of either Dietz &… Continue reading Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
