BT-owned EE rolled out a third wave of work under its ‘Hope United’ squad to launch ‘GayVAR’:an integrated campaign which leverages the mobile operators’ status as the lead partner of The Football Association (The FA) and its flagship Wembley Stadium by highlighting and tackling online homophobia in football. Inspired by the game’s VAR (Video Assistant… Continue reading UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
Tag: EE
Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest
January saw ‘Wembley Stadium connected by EE’ – owned by The Football Association (The FA) – began a year of birthday celebrations on its 100th anniversary with the launch of a multi-stage, multi-phase programme called #Wembley100. View this post on Instagram A post shared by Wembley Stadium (@wembleystadium) To mark 100 years since… Continue reading Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest
EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022. The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
Roman Kemp’s EE ‘Football Stories’ Film Keeps Fans/Friends Connected For The FA Cup Final Via Watch Together
EE, the primary partner of The Football Association’s Wembley Stadium, leveraged its rights around The 2021 Emirates Cup Final by rolling out the fifth episode in its ‘Football Stories’ film series which sees TV and radio presenter Roman Kemp look back at The Cup Final. To activate ahead of the 15 May big match… Continue reading Roman Kemp’s EE ‘Football Stories’ Film Keeps Fans/Friends Connected For The FA Cup Final Via Watch Together
EE Leverages Wembley Sponsorship By Giving Fans Chance To Play ‘5G AR Foosball Tournament’
Mid-April saw UK mobile telco EE launch a campaign leveraging its sponsorship of Wembley Stadium which offered fans a chance to go head-to-head with famous faces from the football and entertainment worlds at the brand’s world’s first ‘5G AR Foosball Tournament’ EE will host a 5G-powered augmented reality foosball tournament at Wembley Stadium at… Continue reading EE Leverages Wembley Sponsorship By Giving Fans Chance To Play ‘5G AR Foosball Tournament’
EE Leverages Wembley Stadium Sponsorship With ‘Game Face’ For FA Cup Final Rounds
EE leveraged its Wembley Stadium sponsorship by offering football fans an opportunity to get behind their team at the 2020 ‘Heads Up FA Cup Final’ by beaming fan reactions across the stadium’s pitch-side digital displays on match day. Part of the telco’s mission to make Wembley the most connected stadium in the world, EE… Continue reading EE Leverages Wembley Stadium Sponsorship With ‘Game Face’ For FA Cup Final Rounds
Fresh Format For EE’s ‘Wembley Cup‘ Tournament Adds Internationals To YouTubers
Telecoms brand and Wembley Stadium sponsor EE has brought back its ‘Wembley Cup’ tournament for a fourth season and added some new features to freshen up the format. This year’s competition sees will see international footballers compete alongside YouTube stars, while other innovations include a new ‘draft’ stage as well as ‘fast and furious’… Continue reading Fresh Format For EE’s ‘Wembley Cup‘ Tournament Adds Internationals To YouTubers
EE’s 2017 BAFTA Activation Spearheaded By A Custom-Built, World-First, Red Carpet ‘Roboselfie’
At the tip of EE’s 2017 British Academy Film Awards activation was Roboselfie: a high-tech selfie-taking robot that aimed to link film fans to the stars on the awards show red carpet. By housing innovative camera technology in a custom-built, Metal Mickey style robot, the mobile telco linked the device to its Twitter feed… Continue reading EE’s 2017 BAFTA Activation Spearheaded By A Custom-Built, World-First, Red Carpet ‘Roboselfie’
FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
As the tournament’s third round got underway in early January, the Football Association unveiled its rebooted marketing approach refocusing the Emirates FA Cup around a younger, more international audience. With a new tone, the fresh approach focuses on contemporary channels (like Instagram) and more millennial style marketing content (like fan-created online video) sees English… Continue reading FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
EE’s has brought back its ‘Wembley Cup’ digital campaign for a second season as it aims to activate its venue sponsorship of The FA’s national stadium. The core of the campaign is an eight-spot video series that sees YouTubers taking on esports players for a match and this season’s edition primarily promotes BT Sport’s… Continue reading EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
EE has buried ticket treasure on a ‘Glastonburied’ digital map for a new social media competition activating its rights as the official telecoms partner off the Glastonbury Festival. EE’s five-day, Twitter-led #Glastonburied campaign was initially trailed socially in late May There's 5 days of #Glastonburied goodness coming your way next week. Keep your… Continue reading EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
