Cows have long been part of the landscape at Glastonbury home Worthy Farm and this year sees the festival’s telecom’s partner EE create a heard of fibreglass cows to act as the hotspots for its on-site 4G network. The life-size, 4G-powered ‘Highspeed Heard’ have been modelled on Worthy Farm’s own famous dairy herd by… Continue reading EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Tag: EE
EE’s Glastonbury App Includes 4G Live Streaming
EE has rolled out the official 2013 Glastonbury Festival free app, and, like sister brand Orange before it, the objective is simply to improve the festival experience through entertainment, sharing and utilities (and to showcase its 4G capabilities and to drive trial). The branded app offers everything from real-time news, line-up schedules, personal event… Continue reading EE’s Glastonbury App Includes 4G Live Streaming
EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
New telecoms brand EE has begun leveraging its 2013 British Academy Film Awards rights with an initial focus on the EE Rising Star Award EE is the title sponsor of the event, replacing sister brand Orange which had a long standing partnership with the event, and its rights include naming rights over the event,… Continue reading EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
