Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether you run a small business or play football everyone has big dreams. Xero has a strong presence in UK football: it is not only… Continue reading Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
Tag: Consulting Services
Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch
Iconic 77 and Fresh Base Productions teamed up to launch a new agency promotional campaign featuring Ballers Models athlete Walid Saleh and championing the Paralympic dream and promoting Iconic 77’s own-brand magazine launch which showcases the network’s capabilities. The digital and print product – ICONIC MAG Issue 1 – celebrates and elevates cultural figures… Continue reading Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch
AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially. The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs
To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of chess via an initiative called ‘Chess Notes’. Award-winning designer Daniel Weil, who has been creatively collaborating in the chess space since 2013, uses chess moves… Continue reading World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs
Workday Leverages Ryder Cup With Comic Phil Mickelson Fronted ‘Business Caddie’ Campaign
Days ahead of the start of the 2018 Ryder Cup, US finance and HR support services brand Workday ambushed the bi-annual Ryder Cup golf tournament by launching a new Phil Mickelson fronted campaign called ‘A Partner Like No Other’. Workday, an enterprise cloud applications company for finance and human resources, launched the campaign on… Continue reading Workday Leverages Ryder Cup With Comic Phil Mickelson Fronted ‘Business Caddie’ Campaign
IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
IBM introduced a new brand platform, ‘Let’s Put Smart To Work,’ through its sponsorship of The Masters and places its Watson supercomputer at the heart of a utility-led creative approach that generates personalised highlights of the golf tournament. For the 2018 tournament, IBM is enabling fans to have an automated, personalised highlight reel service… Continue reading IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
Deloitte and Team Dimension Data have partnered up to develop a pair of live analytics application for Tour de France and are promoting them via an integrated, multi-platform campaign led by online video. Working in harness with partner Team Dimension Data and African bike charity Qhubeka, Deloitte has created a pair of apps – Deloitte… Continue reading Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
RBS 6 Nations Partner Accenture Adds Machine Learning, VR & Apps To Data-Led Rugby Insights
The 2017 tournament sees Accenture in its sixth year as the ‘official technology partner of the RBS 6 Nations Rugby Championship’ and this year’s real-time data led activation includes not just an improved official tournament app, but also an enhanced data dashboard as well as an on-site installation that enables fans to broadcast their own… Continue reading RBS 6 Nations Partner Accenture Adds Machine Learning, VR & Apps To Data-Led Rugby Insights
IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM’s 2016 activation around The Masters focuses on its IBM Watson cognitive technology with a campaign fronted by legendary player Tom Watson. It’s not just the surname/product name match that makes Tom Watson a good ambassador fit for the tournament, but also the fact that the iconic player has announced that 2016 will be… Continue reading IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM ‘TryTracker’ Tool Gives Data-Led 6 Nations Insights Online & Via Branded Video
At the heart of IBM’s partnership with the Rugby Football Union (RFU) is its ‘TryTracker’ tool – a predictive analytics tool that visually represents real-time player influence, keys game tactics and head-to-heads and match momentum. The IBM TryTracker provides play-by-play insights during a game and is hosted on the RFU’s official website. The… Continue reading IBM ‘TryTracker’ Tool Gives Data-Led 6 Nations Insights Online & Via Branded Video
Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’
At the centre of Accenture’s position as the official technology partner RBS 6 Nations Rugby Championships is developing the tournament app – which reflects the sponsor’s mission to bring technology and digital expertise to the property. The multinational management and technology consultancy is in the fourth year of a partnership, which runs from 2014… Continue reading Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’
Accenture’s Integrated Content-Led Davos Activity
The list of sponsors and brand alliances for the World Economic Forum in Davis is very, very long indeed. Sometimes it seems there are more commercial partners than big name attendees. In fact, in 2015 this list spans through the entire alphabet. In ABC order you’ll find Accenture and Audi, Bank Of… Continue reading Accenture’s Integrated Content-Led Davos Activity
