On 17 July, ahead of the start of the FIFA 2023 Women’s World Cup, sportswear behemoth Nike launched a campaign called ‘What The Football’ which shined a spotlight on a group of athlete ambassador female footballers from around the world who are revolutionizing the sport and inspiring millions through their skills and athleticism. Developed… Continue reading Nike ‘What The Football’ Women’s World Cup Work Spotlights Stars Whose Attitude & Skills Inspire
Tag: Clothing and Footwear
The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’
July saw The North Face and agency FRED & FARID Shanghai continue to leverage the post-Covid opening up in China with a campaign titled ‘TNF10000 Reasons To Get Back To Trail’ which used AI (ChatGPT and Midjourney) to rework its earlier ‘100 Reasons’ initiative aimed at reigniting the national spirit of outdoor exploration. Following… Continue reading The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’
Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
After the racist chanting and insults aimed at Vinicius Junior in the Mestalla Stadium during Real Madrid’s 21 May game against Valencia CF, several brands with links to the sport ion Spain came out in support of the player led by the Brazilian attacker’s boot partner Nike. The player issued a personal statement on… Continue reading Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
The second week of March saw global rugby sportswear brand Canterbury release the first video in a six-part ‘Changing The Game’ film series which shares the stories of a set of trailblazing women in rugby union and leverages spiking interest ahead of the TikTok Six Nations tournament. The films all tell the stories of… Continue reading Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity to star in billboard ads and to make their own ‘impossible possible’. The Dubai OOH phase of ‘I’m Possible’, a campaign which launched in February and… Continue reading Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign
Through early 2022 Under Armour has doubled down on its commitment to make youth sports more accessible through an international programme and connected marketing campaign based around identifying and addressing barriers to participation and providing the resources, support, opportunities and inspiration to overcome them. In January Under Armour announced a new commission to its… Continue reading Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign
Nike Japan’s Local ‘Play New: New Girl’ Epic Reimagines Girls Growing Up In Japan
Nike Japan continues to challenge sporting stereotypes through local market work within the brand’s global ‘Play New’ brand platform and the latest iteration, called ‘New Girl’, is a frenetic take on the various life projections from the moment parents learn their unborn child is a girl. The message is that society needs to break… Continue reading Nike Japan’s Local ‘Play New: New Girl’ Epic Reimagines Girls Growing Up In Japan
Marcus Rashford Fronts Nike’s ‘Toxic Football’ Campaign Tackling Toxic Masculinity
A new football-themed Nike campaign aims to tackle the issue of toxic masculinity in sport and bring an end to the ‘nice guys finish last’ cliché. Led by a hero spot starring England and Manchester United forward Marcus Rashford MBE, the campaign carries a clear and important message. It features an aging, out-of-touch… Continue reading Marcus Rashford Fronts Nike’s ‘Toxic Football’ Campaign Tackling Toxic Masculinity
Nike’s Split Screen, Merged Moving Athlete Montage Ads Offers A Unity Message As US Sports Restart
After its pandemic-enforced break, the NBA finally got back to action on 30 July and Nike leveraged its return and the restart of several other major US sports by releasing a striking campaign celebrating sport as a source of inspiration and unity. The third film in its ‘You Can’t Stop Off’ initiative uses a… Continue reading Nike’s Split Screen, Merged Moving Athlete Montage Ads Offers A Unity Message As US Sports Restart
Nike Future Astronaut Ambassador Alyssa Carson Front ‘Space To Dream’ Air Max 2090 Launch
Nike’s ‘Space To Dream’ campaign, promoting its new Air Max 2090 sneakers which were designed with the future in mind, is fronted by 19-year-old prospective astronaut Alyssa Carson who’s own mission is to become the first person on Mars. Based on the ideas that there is ‘no straight line to get to the future’,… Continue reading Nike Future Astronaut Ambassador Alyssa Carson Front ‘Space To Dream’ Air Max 2090 Launch
New Balance & Cricket South Africa Launch ‘Seize Your Opportunity’ Ahead Of The ICC World Cup
Leveraging the launch of the new kit and the unveiling of the Proteas squad for the 2019 ICC World Cup, Here’s your team South Africa! #ProteaFire #CWC19 pic.twitter.com/sAcso5pu1f — Cricket South Africa (@OfficialCSA) April 18, 2019 April saw New Balance team up with Cricket South Africa (CSA) on a campaign themed around ‘seizing… Continue reading New Balance & Cricket South Africa Launch ‘Seize Your Opportunity’ Ahead Of The ICC World Cup
New Balance’s New Global Brand Platform Declares It To Be ‘Fearlessly Independent Since 1906’
Early February saw New Balance roll out a fresh brand platform championing its ‘independence’. The 112-year-old company, which has been based on Boston for more than a century, is aiming to differentiate itself from competitors through a new ‘Fearlessly Independent’ positioning. The new messaging, which has been designed as a customer call-to-action to… Continue reading New Balance’s New Global Brand Platform Declares It To Be ‘Fearlessly Independent Since 1906’
