Following signing a multi-year official corporate partnership with the NCAA earlier in the month, The Home Depot leveraged its new rights around the 2024 NCAA Division 1 Men’s and Women’s March Madness through a Shaquille O’Neal fronted, multichannel ‘How To’ campaign which combines the tournament fandom with the satisfaction of DIY during the retailer’s most… Continue reading The Home Depot Builds NCAA Alliance & Teams Up With Shaq For Unique ‘How To March Madness’ DIY Tips
Tag: TV
Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
NCAA corporate champion Capital One is back with a multiplatform activation that puts the ‘mad’ into March Madness with a marketing blitz once again fronted by ambassadors Charles Barkley, Samuel L Jackson, Spike Lee, Magic Johnson, Jennifer Garner and Jim Nantz and which this year includes a special guest appearance from Dionne Warwick. The campaign… Continue reading Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Leveraging its sponsorship rights, AT&T brings a strong team of current and former NBA and WNBA stars (who all played at university) alongside a line-up of current collegiate stars for a NCAA 2024 March Madness campaign called ‘Connect To The Madness’ to demonstrate that it offers personalized plans to fit anyone and everyone’s needs. Teaming… Continue reading AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Nissan Wants Everyone, Everywhere To Know ‘It’s Madness Season’
For its fourth year as a Corporate Partner of NCAA March Madness, Nissan aims to ensure everyone knows that ‘It’s Madness Season’ with a campaign that drives the tournament’s joyful mayhem – from the mascots and the fans, to the players and the official Nissan vehicles – all over the place. Based on the insight… Continue reading Nissan Wants Everyone, Everywhere To Know ‘It’s Madness Season’
‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL
Sponsor Berger Paints sought to break the commercial clutter around the 2019 IPL season with an elaborate, interactive social video strategy which featured funny scenarios within a cricket-crazy household in order to expand its social media followers and brand presence and launch a new product. Objectives The brand’s ongoing marketing strategy typically seeks to engage… Continue reading ‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL
Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign
The National Women’s Soccer League (NWSL) sought to build buzz and excitement ahead of the new season through a 2024 extension of its umbrella ‘WE PLAY HERE’ marketing platform which encourages fans to ‘Keep Up’. Objective Timed to leverage the 16 March kickoff of the 2024 regular season, the call-to-action style campaign seeks to build… Continue reading NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign
Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
March saw Decathlon – with brand consultancy Wolff Olins and creative agency AMV BBDO – relaunch its entire global brand to reflect its evolution from a French retailer to a global sports brand through a multi-channel, multi-market ‘Ready To Play’ campaign that invites everyone, everywhere, to rediscover the joy of play. At the heart of… Continue reading Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game
Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game
Molson Coors Activates New PWHL Partnership On International Women’s Day Via ‘See My Name’ Jersey Initiative
Molson Canadian unveiled a new partnership with the Professional Women’s Hockey League (PWHL) on International Women’s Day and immediately activated the tie-up through a back of jersey initiative which saw the position of players’ names lowered further down the back of their kits to avoid being covered by their hair and thus shine the spotlight… Continue reading Molson Coors Activates New PWHL Partnership On International Women’s Day Via ‘See My Name’ Jersey Initiative
McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation
McDonald’s, best known in Australia simply as Macca’s, lays claim to being the one place that all of the game goes in its multi-channel new rugby league season NRL partner activation programme created by DDB Sydney. The fast food giant’s message claim is that whether you are a fan, a coach, a commentator and even… Continue reading McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation
Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’
Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of its long-term athlete partnership with former World Heavyweight Champion Anthony Joshua with the release of an AI-led, AJ-focused campaign called ‘Forever Is Made Now’. Anthony Joshua signed a long-term partnership renewal with US… Continue reading Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’
