Italian coffee outfit Lavazza became the official coffee sponsor of the 2011 All England Club Lawn Tennis Championships. Adding Wimbledon to its other sponsorships which include the 2011 Slow Food Campaign and backing the ’50 Best Restaurants in the World’ awards. To amplify the sponsorship, the brand was busy around the venue through… Continue reading Lavazza Baristas Wake Up Wimbledon Players & Fans
Tag: TV
WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
In May, the WTA launched ‘Strong Is Beautiful’ – an integrated, 80-market, 24-month campaign featuring women’s’ tennis stars sharing their personal stories online and on social media including Facebook, Twitter and YouTube (as well as TV, print and more traditional platforms). It focuses on the personal stories, struggles, pressures, inspirations and dreams of the… Continue reading WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
AmEx ‘Official Card’ Work Extended To NBA & WNBA
American Express, a long standing sponsor of both the NBA and the WNBA, unveils a series of TV spots to highlight the attributes of both leagues and connect basketball fans more closely with the American Express Brand. The new campaign focuses on the two league’s unique attributes – diversity, passion, dedication, and fun, and… Continue reading AmEx ‘Official Card’ Work Extended To NBA & WNBA
Indio Beer Offers Cheap Vive Latino Festival Tickets
Mexican beer brand Indio continues to sponsor the Vive Latino festival in 2011 with TV work, online advertising, social media initiatives and a competition. Using a TV spot, and YouTube film and engaging with the brand’s 13,000 Twitter followers to drive consumers to the Indio website and 250,000-strong Facebook page where they can… Continue reading Indio Beer Offers Cheap Vive Latino Festival Tickets
Xbox’s Sky Sponsorship Mixes Dance Show & Game
Sky and Xbox launch an exclusive dance-focused sponsorship campaign co-promoting both a new TV show from the former and a new game from the latter. New MTV/Harmonix Xbox 360 Kinect game ‘Dance Central’ supports and features in Sky 1’s second series of ‘Got to Dance’. The ‘Dance Central’ gaming experience is fully integrated… Continue reading Xbox’s Sky Sponsorship Mixes Dance Show & Game
Gatorade Replay 3 On Chicago Basketball Boards
Gatorade’s award winning ‘Replay’ initiative, a programme of sports documentaries focused on rematches between classic high school sporting rivals, is back for Season 3 and reunited Chicago basketball powerhouses Bloom and Brother Rice. The sports drinks replay campaign stages re-matches of great games between high school sports teams and offers former teammates the… Continue reading Gatorade Replay 3 On Chicago Basketball Boards
TW Steel’s F1 Renault Watch Traditional Media Campaign
To herald the arrival of a new TW Steel Renault F1 Team Watch Collection, the F1 brand’s official timing partner launched a TV, print and online campaign (with a reported £300,000 media buy) showcasing the products and its Renault F1 sponsorship. The campaign launch was timed to kick off during the flagship Monaco… Continue reading TW Steel’s F1 Renault Watch Traditional Media Campaign
RIM NHL Sponsorship Focus On BlackBerry Messenger
BlackBerry-maker Research In Motion has joined forces with the National Hockey League (NHL) in a new long term sponsorship that includes the naming rights to the new ‘BlackBerry All-Access Pre-Game Show’, on screen graphics, audio mentions, set integration, as well as a new web-series that will air online though the 2012 NHL play offs.… Continue reading RIM NHL Sponsorship Focus On BlackBerry Messenger
Panasonic Idents/Bumpers Sponsor Sky Movies
Panasonic launches HD Viera range to establish itself as sector leaders (despite its competitors having bigger marketing budgets) with an annual sponsorship of Sky Movies. The partnership gave Panasonic the opportunity to show off its product attributes and associate the brand with the biggest blockbuster movie premieres – together bringing the ultimate home entertainment… Continue reading Panasonic Idents/Bumpers Sponsor Sky Movies
Durex Targets Youth Via MTV Dance Sponsorship
Durex launches a pan European on-air sponsorship of MTV dance show ‘Dance Floor Charta’ as part of a wider campaign to reverse existing brand perceptions that it is an ‘old fashioned’ brand among 18 to 24-year-olds. The campaign, orchestrated by McCann Erickson, came after Durex research found that (despite its brand leadership position) young… Continue reading Durex Targets Youth Via MTV Dance Sponsorship
