Welsh International Rugby Union star Jamie Roberts (fresh from his Grand Slam triumph) and mixed martial artist Chloe Bruce face off in the unlikely ‘new battle’ in the first TVC in Under Armour’s first ever pan European marketing campaign. The US sportswear and sports equipment brand is targeting European athletes and consumers from… Continue reading Under Armour Runs First European Ad Campaign
Tag: TV
Bolt Fronts Visa Europe’s London 2012 Flow Faster Ad
As the Games edge ever nearer Visa Europe has rolled out its first major London 2012 work, focusing on speed and ease of use and featuring, yes, you guessed it, Usain Bolt. Alongside Bolt, in what is his first creative appearance as a Visa Europe Innovation Ambassador, are cameos from a slew of… Continue reading Bolt Fronts Visa Europe’s London 2012 Flow Faster Ad
Carlsberg Launches A Two Screen Euro 2012 Mobile App
With 100 days left to go before the big UEFA Euro 2012 kick off official sponsor Carlsberg launched its new Carlsberg UEFA EURO 2012 app. The app gives fans access to exclusive brand-backed and Euro content, as well as the latest news in the run up to and during this summer’s tournament. The… Continue reading Carlsberg Launches A Two Screen Euro 2012 Mobile App
Holiday Inn Olympic Village Role Awareness Campaign
Holiday Inn is launching an integrated campaign, running across paid, earned and owned media, to boost awareness of its sponsorship of London 2012. Reported to be costing upwards of £5m, the campaign breaks on 12 March and runs across TV, outdoor and radio, as well as having a substantial digital element. The… Continue reading Holiday Inn Olympic Village Role Awareness Campaign
CBS/Turner’s March Madness Brackets Everywhere Work
Turner and CBS Sports are rolling out a cameo-filled multimedia marketing campaign called ‘Brackets Everywhere’ to promote the NCAA men’s basketball tournament. Known by most Americans as ‘March Madness’, the culmination of the college basketball season tips off on 13 March and will take place in New Orleans. And this campaign aims… Continue reading CBS/Turner’s March Madness Brackets Everywhere Work
Beckham Blind Footie Ad In Sainsbury 1m Kids Challenge
To promote its sponsorship of the London 2012 Paralympic Games Sainsbury’s has released a David Beckham-fronted webfilm and TV ad featuring the world’s most famous footballer wearing an eye mask and being put through his blind football paces by Team GB’s David Clarke. With both a cinema and TV release, as well as… Continue reading Beckham Blind Footie Ad In Sainsbury 1m Kids Challenge
Super Bowl Sponsor Chevrolet’s ‘Game Time’ App
Chevrolet is another Super Bowl sponsor focusing on generating in-game social activity and brand-consumer interactivity during the Giants v Patriots match up. The car brand has launched its ‘Chevy Game Time App’, whoich offers users bthe chance to win aa bevy of prizes (including vehicles) by answering game-realted trivia questions. Developed in… Continue reading Super Bowl Sponsor Chevrolet’s ‘Game Time’ App
Coke’s Bears Host Live Social Super/Polar Bowl Party
In September 2011 Pepsi signed a mammoth 10-year sponsorship with the NFL worth a staggering $2.3bn, but even this weight of cash can’t prevent rival Coca-Cola from ambushing the Super Bowl with its own-brand Polar Bowl campaign. Coca-Cola used its well-known and much-loved Polar Bear characters to host the brand’s own ‘live game… Continue reading Coke’s Bears Host Live Social Super/Polar Bowl Party
Kia Likes Its Aussie Open 3D Augmented Reality App
Kia’s 2012 Australian Open activation featured a range of initiatives and events, but most of them were linked digitally to its global brand campaign ‘I Like It’. Kia has sponsored the Australian Open for more than a decade after originally aligning the brand to the competition back in 2002 It has a range… Continue reading Kia Likes Its Aussie Open 3D Augmented Reality App
O2’s ‘Get Up For England’ RWC Breakfast Giveaway
Official England rugby union sponsor O2 launches an integrated campaign, Get Up For England, to promote its backing for the team in the upcoming Rugby World Cup. With the 2011 tournament held in New Zealand in autumn 2011, European fans are will have to set the alarm for the early morning games. Using… Continue reading O2’s ‘Get Up For England’ RWC Breakfast Giveaway
Converse & MTV’s Band Of Ballers Project
Converse and MTV2 collaborate on a branded entertainment project called Band Of Ballers – a celebrity three-on-three basketball tournament that brings hip hop stars to the court. Some of music’s hottest rappers will fight it out on 17 August for the 2011 ‘Golden Speaker Trophy’ – the third year thee tournament has been… Continue reading Converse & MTV’s Band Of Ballers Project
Team Sky’s Rainforest Rescue At Tour De France
Following on from the eco initiative’s activation throughout the Tour of Britain, Team Sky are using the Tour De France to highlight its sponsor’s effort to save 1 billion trees in the Amazon rainforest with Rainforest Rescue. The pro cycling team’s brand colours have changed from Sky’s corporate blue to Rainforest Rescue green and… Continue reading Team Sky’s Rainforest Rescue At Tour De France
