It’s been an impressive week for extreme sport stunt spots. They may not be sponsors or sportswear giants, but those in the industry should take note of two striking August stunts from DC Shoes and Lexus that have been wowing digital audiences with daring engineering, innovative and excitement. Action sports footwear brand DC Shoes… Continue reading Hoverboards & Surfbikes: Next Gen Sport Stunts By Lexus & DC Shoes
Tag: Shoes
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
A seemingly contradictory campaign from Adidas for its Superstar shoe sees the sports apparel giant question the role of social media in personal validation via a social media led initiative fronted by a set of its biggest star ambassadors. Musicians Pharrell and Rita Ora join sports stars David Beckham and Damian Lilllard to explore… Continue reading Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
Nike ‘Together’ Celebrates Lebron’s Cleveland Return
Not only is the NBA back, but its stand out player LeBron James is back too – back playing for his home town Cleveland Cavaliers. Nike Basketball, just one of several brands with an association with the team or the player, is celebrating his return home with a new two-minute film called ‘Together’. … Continue reading Nike ‘Together’ Celebrates Lebron’s Cleveland Return
Romario Fronts Havaianas World Cup Flip-Flop Ambush
Few Brazilian brands are as well known globally as flip-flop giant Havaianas and, despite the official 2014 World Cup flip-flop brand being rival Amazonas, Havaianas has been leveraging Brazil 2014 with a soccer themed ‘Teams’ range pushed via regional campaigns across the globe. World Cup host nation Brazil is a tropical country where the… Continue reading Romario Fronts Havaianas World Cup Flip-Flop Ambush
Nike Leverages The Masters With Lunar ‘Play In The Now’
As the year’s first major tournament, The Masters, approached Nike rolled out the latest instalment in its new ‘Play In The Now’ golf equipment campaign – Lunar Control. Launched on 31 March and promoting the brand’s latest Nike Lunar Control II golf shoe, the creative juxtaposes an incredibly advanced golf product with a backward… Continue reading Nike Leverages The Masters With Lunar ‘Play In The Now’
