Tag: OOH

‘Pepsi Blue Card’ Campaign Links Football Rights With Global Emoji Initiative

Building on its heritage of football-focused marketing, Pepsi has launched a integrated campaign introducing its new player ambassador squad with an initiative called ‘Pepsi Blue Card’.   At the heart of the creative is a 90-second global TV spot that follows a narrative featuring two everyday delivery men getting the surprise of a lifetime –… Continue reading ‘Pepsi Blue Card’ Campaign Links Football Rights With Global Emoji Initiative

Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors

Bond is back and and a new Bond movie means new Bond marketing. James Bond was the first film franchise to embrace product placement (not surprising considering Fleming’s original novels were full of brand name checks) and SPECTRE sees it stay ahead on the sponsorship stake.   September sees several of the film’s key sponsors… Continue reading Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors

Virgin Media Links Fan Personalities To Animals In EPL Promo

Virgin Media’s integrated campaign promoting its new soccer season offering revolves around creative executions showing various animal fans blending species habits and supporter behaviour.   The campaign, based around the idea of ‘every game, for every kind of fan’, features wolf fans howling at the TV, a preening peacock gloating about the game, rival stag… Continue reading Virgin Media Links Fan Personalities To Animals In EPL Promo

Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo

A carefully crafted ‘Greatest Moments’ Sky Sports commercial sees Thierry Henry takes football fans on a journey through Premier League history in the broadcaster’s new 2015/16 season promotional campaign.   Viewers can relive the league’s highlights through a neatly edited spot that uses 23 years of archive of football footage as Henry aims to demonstrate… Continue reading Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo

BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign

As the new season approaches, late July sees BT Sport roll out a major campaign promoting its (free) UEFA Champions League coverage led by a spearhead TV spot and supported by online video.   The creative is fronted by a team of soccer superstars – from current players like Gareth Bale and David Luiz to… Continue reading BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign

Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway

Coca-Cola kicks off its Rugby World Cup UK sponsorship marketing with an inspirational and a set of online videos promoting hundreds of rugby-inspired UK summer events and a one million Gilbert replica ball on-pack giveaway.   The launch film features two English Rugby World Cup winners – winger Jason Robinson (2003) and women’s rugby star… Continue reading Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway

Heineken ‘Coin Toss’ TVC & ‘Legends’ Social Content Launches Beer Sponsor’s Global RWC Activation

In mid July Heineken, worldwide partner of Rugby World Cup 2015, rolled out the core launch phase of the multi-platform campaign it will run through the tournament – ‘Heineken Legends’.   At the forefront of the campaign is a global TV commercial fronted by two rugby legends – New Zealand’s Jonah Lomu, and South Africa’s… Continue reading Heineken ‘Coin Toss’ TVC & ‘Legends’ Social Content Launches Beer Sponsor’s Global RWC Activation