Official FIFA partner Coca-Cola launched its Qatar 2022 Men’s World Cup campaign on 31 August with a burst of digital spots building brand buzz and pre-tournament excitement around the world running under the title ‘Believing In Magic’. ‘Believing is Magic’ is a manifestation of Coca-Cola’s umbrella ‘Real Magic’ brand platform (which debuted in 2021)… Continue reading Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Tag: On Pack
Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging
Carlsberg celebrated 30 years of its Liverpool FC sponsorship – the longest brand alliance in the Premier League dating back to 1992 – through an integrated, multi-channel international campaign spearheaded by a hero spot revolving around a three-decade visual pub crawl through team highlights and the launch of a set of six limited edition beer… Continue reading Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging
Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience
Nestle Munch partnered with four teams from the Indian Premier League (IPL) – Royal Challengers Bangalore, Punjab Kings, Sunrisers Hyderabad and Kolkata Knight Riders – for a 2022 season immersive gaming experience activation incentivised by offering fans/participants a chance to meet their favourite cricketers. The campaign, which was conceived and crafted by agency Wunderman… Continue reading Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul Pogba called ‘Score With Pogba’. As this year’s UCL tournament reaches its climax, the soft drink sponsor worked with both quick service company marketing teams… Continue reading UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
Frito-Lay owned Cracker Jack rolled out a ‘Cracker Jill’ campaign championing women’s equality in sports which leveraged the 2022 Major League Baseball (MLB) season and the snack brand’s long-running links to the game. The initiative revolved around the 125-year-old Cracker Jack brand’s empowering gender equality makeover which saw its iconic ‘Sailor Jack’ brand character… Continue reading Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
A February 2022 football-led campaign from snack brand Lay’s saw PSG and Argentina attacker Leo Messi and Dutch women’s football star Lieke Martens introduce fans to its new, limited-edition Lay’s GOAT Cheese Flavour Series. The activation, created by agency Pangolin, is the latest iteration of Lay’s annual global football campaign which leverages the brand’s… Continue reading Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign
The Heineken owned beer brand Tiger Beer teamed up with Korean captain and Tottenham Hotspur striker Son Heung-Min to front a multi-market, multi-channel ‘Year of Your Tiger’ campaign The athlete ambassador advises people to make the ‘Year Of The Tiger’ the ‘Year Of Your Tiger’ in an integrated campaign – which runs under the… Continue reading Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign
Pepsi Reignites NFL ‘Made For Football Watching’ Campaign With Billions’ Star Costabile’s ‘Football Is Coming’
Pepsi sought to promote its Zero Sugar product and rouse football fans to watch the start of the new season at home with a 24 August NFL activation in the USA called ‘Football Is Calling’. In a nutshell, the VaynerMedia-created campaign urges fans to stay inside, watch NFL games and drink Pepsi Zero Sugar.… Continue reading Pepsi Reignites NFL ‘Made For Football Watching’ Campaign With Billions’ Star Costabile’s ‘Football Is Coming’
Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL
In June 2021, as the playoffs for the Stanley Cup entered the second round, the official NHL beer in Canada Molson Canadian activated its rights through an integrated initiative built around a limited edition batch of beer which had been poured through the trophy itself and which thus brought to life every hockey fans dream… Continue reading Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL
Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
As the playoffs move into the second round, NHL partner Molson Canadian activated its rights as the league’s official beer (in Canada) by brewing and promoting a batch of beer which has been poured through The Stanley Cup itself. Why? To bring to life every hockey fan’s dream of sipping from The Stanley Cup.… Continue reading Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
Michelob Ultra celebrated the ‘Greatest Comeback In Sports History’ with a team of six superstar athletes plus a private jet to take winners of its sweepstakes to once-in-a-lifetime VIP sporting experiences. The brand’s six-strong ‘Team Ultra’ athlete ambassador team of Serena Williams, Anthony Davis, Alex Morgan, Jimmy Butler, Nneka Ogwumike and Brooks Koepka were all chosen because… Continue reading Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
