Jacob’s Creek once again partnered with the All England Club as the official wine of Wimbledon and the brand is investing heavily in marketing activity to drive consumer awareness of its sponsorship. Jacob’s Creek has a raft of activity planned including consumer events, on-pack promotions, in-bar entertainment and experiential activity. The brand has also teamed… Continue reading Jacob’s Creek Boosts Wimbledon Sponsorship Awareness
Tag: On Pack
MLB & Budweiser’s Heroes Home Run Programme
Each and every home run in this year’s baseball season will see the Anheuser-Busch beer brand Budweiser donate $100 to the military charity Folds Of Honor Foundation. The ‘Here’s To Heroes’ initiative launched with the first game of the 2011 MLB season and aims to show the brand’s (and its consumers’) gratitude to ‘those… Continue reading MLB & Budweiser’s Heroes Home Run Programme
Indio Beer Offers Cheap Vive Latino Festival Tickets
Mexican beer brand Indio continues to sponsor the Vive Latino festival in 2011 with TV work, online advertising, social media initiatives and a competition. Using a TV spot, and YouTube film and engaging with the brand’s 13,000 Twitter followers to drive consumers to the Indio website and 250,000-strong Facebook page where they can… Continue reading Indio Beer Offers Cheap Vive Latino Festival Tickets
Wimbledon Sponsor Evian Targets Super Users
Evian’s summer digital campaign activating its Wimbledon sponsorship aimed to engage ‘super heavy’ brand fans/Evian drinkers online in order to capture more detailed data on the Danone water brand’s super users. The five-year sponsorship deal, making Evian the official bottled water of Wimbledon, is a core part of Danone’s wider attempt to take the… Continue reading Wimbledon Sponsor Evian Targets Super Users
