After the pandemic forced the 2020 US Open to take place behind-closed-doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months (between June and August) which saw it utilise its Watson Discover, AI, Cloud and NLP systems and skills to create a multi-strand, multi-platform immersive digital… Continue reading Enabling The 2020 Virtual Open – IBM & USTA
Tag: Office Technology
Cisco Leverages Man City Partnership To Promote Webex Via ‘Blue Moon’ Anthem Activation
Timed to leverage the restart of the UEFA Champions League, Manchester City technology partner Cisco launched a new campaign, titled ‘Blue Moon’, to promote its sub-brand Webex which revolved around City fans around the world singing the club’s famous anthem. Appropriately, the campaign was produced via Webex technology and launched in late July to… Continue reading Cisco Leverages Man City Partnership To Promote Webex Via ‘Blue Moon’ Anthem Activation
Hockey Tape / Shot On iPhone – Apple & NHL
Late July 2020 saw National Hockey League (NHL) partner Apple Canada mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’ which was part of its ongoing ‘Shot On iPhone’ marketing platform and celebrated play and camaraderie. Territory: Canada & USA Agency: TBWA / Media Arts Lab … Continue reading Hockey Tape / Shot On iPhone – Apple & NHL
‘Who’s The Blue?’ – SAP & Manchester City
A fun, statistics-based ‘identify the player’ challenge developed to engage fans by expanding their knowledge of the team thus bringing to life how SAP supports Manchester City and therefore supports supporters’ team passions: an approach aimed to changing global fan (and public) awareness and perception of SAP. Territory: UK/Global Agency: Momentum Worldwide… Continue reading ‘Who’s The Blue?’ – SAP & Manchester City
Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform
Real Madrid partnered with Microsoft Cloud on a digital transformation project in 2018/19 to bring the Santiago Bernabeu Stadium closer to 450 million fans around the world globe. The football club worked with Microsoft to directly engage its 450 million supporters (97 per cent of whom live outside Spain and the largest single market… Continue reading Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform
IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
IBM Watson analyses millions of data sources on more than 1,900 players across 32 teams every single day and this statistical resource blends with traditional statistics and expert analyst insights arms team owners with data-based game information – both in the real and the fantasy football worlds. To showcase the length football experts and… Continue reading IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
To celebrate the start of the new 2019/20 season, La Liga partner Orange España created a world-first augmented reality in-stadium stunt that brought a colossal soccer superhero to life at the game between RC Celta and Real Madrid. Working with experiential innovation agency Wildbytes, the synchronised AR stunt appeared in-stadium through a custom-built app… Continue reading Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs. The ‘Token Hunt’ feature enables users to collect Fan Tokens and in-app digital currency called Chiliz ($CHZ) for free using their smartphones. These Fan Tokens will be collected by users… Continue reading Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Make Believe Happen – Microsoft Surface & NFL
A 2018/19 season-long, multi-channel, multi-phase campaign leveraging Microsoft’s NFL partnership which linked football and the game-specific benefits of the Surface to a wider audience and the product’s beyond football benefits by shining a light on how star player ambassadors use Surface to enhance their personal pursuits and interests. Territory: USA Agency: CMD Portland… Continue reading Make Believe Happen – Microsoft Surface & NFL
INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
As Global Technology Partner of the ATP, Infosys is reinventing the game of tennis for players and fans through advanced digital technology and AI platforms and this initiative provided the foundation for and culmination of the transformation of their B2B and B2C activation programme at ATP tournaments. Through the integration of emerging and new… Continue reading INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Google Cloud launched its NCAA March Madness activation on 15 March with a data led college hoops campaign that features genuine students and which focuses on the tournament’s ‘explosive’ nature. As the official cloud computing partner of the NCAA enters the second year of its March Madness sponsorship the company recruited 32 authentic student… Continue reading 32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
‘Battles From The Bench’ – SAP & NHL
SAP used virtual reality to interact with fans during the January 2019 NHL All Star Game in an immersive gaming activation which used emerging technology to actively engage fans’ senses and showcase SAP’s new hockey stats technology. Territory: USA Agency: Momentum Worldwide Objectives Background SAP has been an NHL… Continue reading ‘Battles From The Bench’ – SAP & NHL
