As millions of Americans – from prediction novices to hard core hoops fans – begin to fill in their brackets and cross their fingers ahead of NCAA March Madness, ESPN encourages them to trust their instincts with a college basketball campaign called ‘Go With Your Gut’. Each year, hoops fans and college graduates turn… Continue reading ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
Tag: NCAA
Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
The last week of February saw Coke Zero Sugar roll out a 2023 NCAA March Madness marketing push fronted by two basketball legends – Magic Johnson and Tamika Catchings – in a celebrity packed campaign that also features comedy duo Dave Burd (Lil Dicky) and Travis (Taco) Bennett and continues the brand’s ongoing ‘Tasty Enough… Continue reading Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign
US telco giant AT&T leveraged its sponsorship of the College Football National Championship playoffs with a campaign called ‘Never Too Much’ which drives home the message that college football isn’t just for Saturdays anymore, but is now a non-stop, season-long obsession which fans now need a network to keep up with. Created with agency… Continue reading AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign
NCAA College Running Back Bijan Robinson Launches His Own Mustard Brand In First-Of-Its-Kind NIL Deal
College football star Bijan Robinson, the University of Texas running back and Heisman Trophy hopeful, teamed up with with Austin agency Callen and local chef Joe Gentempo to launch his own specialty Dijon mustard – Bijan Mustardson. The student athlete’s own brand condiment product is being promoted through the 2022/3 college football season via… Continue reading NCAA College Running Back Bijan Robinson Launches His Own Mustard Brand In First-Of-Its-Kind NIL Deal
BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
BlackRock iShares, a US access provider to exchange-traded funds which focuses on modelling the right moves for ordinary consumer investors, leveraged the NBA Finals through a hoops-themed campaign called ‘Future Baller$’ based around supporting young NBA hopefuls with their financial planning. The marketing initiative saw BlackRock’s iShares joined forces with agencies DDB San Francisco,… Continue reading BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L Jackson, Charles Barkley and Spike Lee return in an integrated on-the-road themed campaign. The creative sees actor Jackson, director Lee and NBA legend Barkley back… Continue reading Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Coors Light seeks to bring some ‘chill’ to college basketball craziness with beer-flavoured ‘Chillollipops’ in a semi-serious social experiment to test the effectiveness of sucking on a lollipop for stressed-out sports fans whilst marketing to hoops fans. To celebrate NCAA March Madness, Coors Light introduced a new, beer-flavoured lollipop called ‘Chillollipops’ which the brand… Continue reading Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign
In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘
NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
Wendy’s, the official breakfast and hamburger of NCAA March Madness, activated around the college hoops tournament through a set of special promotions and offers promoted through a new menu, a special app and a series of commercials fronted by athlete ambassador and former NBA super star Reggie Miller. The campaign, which kicked off the… Continue reading NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign
Leveraging its partnership with NCAA March Madness 2022, US telco AT&T rolled out a campaign called ‘Even In The Madness Of March’ which contrasts the unpredictability of the tournament’s games with the reliability of AT&T’s 5G coverage. The campaign, which was created in collaboration with agency BBDO, is spearheaded by a series of celebrity-fronted… Continue reading AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign
Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge
March saw giant US sports retailer Dick’s Sporting Goods team up with women’s sports multimedia platform Just Women’s Sport (JWS) to offer hoops fans a $150,000 grand prize – the largest first-place prize ever awarded in women’s college basketball – for the winner of the ‘2022 Just Women’s Sports x Dick’s Bracket Challenge’. The… Continue reading Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge
NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament called ‘Bracket Gap Challenge’. The activation, created in tandem with agency Edelman, aims to raise awareness around the 2022 NCAA Women’s tournament and was informed… Continue reading NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
