A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ basement and drafting participating consumers into their teams. The campaign, developed by agency Y&R New York, adopts a reverse approach to fantasy football in which… Continue reading Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
Tag: Contest
Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Ford has linked up with Uber to activate the automotive giant’s new NFL partnership by enabling lucky football fans a chance to order their own Ford trucks for tailgating at games The activation sees Ford and the tech-led ride-sharing and taxi company deliver an ‘F-Series Super Duty’ truck for use during NFL games – complete… Continue reading Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
As excitement builds around the end of the Major League Baseball Season, a new Wix.com campaign aims to crown the biggest New York Yankees fan of all. As the Yankees strive for a post-season wild-card spot in the finely balanced American League playoff race, the team’s newest commercial partner has launched a contest to… Continue reading Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize
To coincide with the start of the Paralympics, Mars is rolling out a new Maltesers campaign that champions diversity and disability and leverages the £1m of free advertising that it won when it scooped Channel 4’s ‘Superhumans Wanted’ prize. Running under the brand’s ongoing ‘Look On The Light Side’ idea, a set of three… Continue reading Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize
Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
UEFA Champions League official beer sponsor Heineken activated in the final host city Milan by blending outdoor and social through a ticket contest called ‘The Final Hashtag’. Heineken’s marketing team worked in harness with Publicis Italy during the second half of May to place hundreds of billboards around Milan all bearing a very, very… Continue reading Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
From the middle seat on a plane and the back seat in a car back, to childish men, entrepreneurial children and shocked anglers, Doritos has unveiled the 10-film shortlist for its $1m 2015 Super Bowl commercial contest. The long-running, award-winning consumer-created annual ad activation now sees a popular vote decide which two of these… Continue reading Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
Bridgestone’s NHL Winter Classic ‘Conquer The Cold’ & ‘Fan Freeze’ Activations
Bridgestone, the title sponsor of the NHL Winter Classic, ran two special digital initiatives to activate its rights to the New Year’s Day outdoor game – ‘Conquer The Cold’ and ‘Fan Freeze’. The 2015 Winter Classic, which saw the Chicago Blackhawks play the Washington Capitals at Nationals Park in Washington DC, saw the tyre… Continue reading Bridgestone’s NHL Winter Classic ‘Conquer The Cold’ & ‘Fan Freeze’ Activations
Agency & Museum Partnership Launch ‘Dali Staring’ App
What if surrealist artist Salvador Dali created an app? How could the app capture contradictory conditions between the real and the subconscious? That was the challenge posed by a new alliance between agency Goodby Silverstein & Partners and The Dali Museum. And their solution? The Staring Contest app – which does just… Continue reading Agency & Museum Partnership Launch ‘Dali Staring’ App
Samsung & Personal Pumas Fan-Created Rugby Anthem
Samsung and mobile operator Personal, both sponsors of Argentina’s national rugby team, aimed to boost support for Los Pumas via a campaign that asked fans to co-create a new team anthem. The joint initiative, called ‘Todo gran equipo necesita aliento’ (‘Every great team needs encouragement’), was developed with agency P-per Argentina. It revolved around a… Continue reading Samsung & Personal Pumas Fan-Created Rugby Anthem
