The latest faux ad in Hulu’s ongoing sports star led ‘Sellouts’ campaign saw Charlotte Hornets point guard LaMelo Ball get his very own, personally branded sugary breakfast cereal called LaMelO’s (which comes, of course, with MarshLaMelOs). The Disney-owned streaming service’s commercial promotes the latest iteration of the ‘Hulu + Live TV’ offering’s 75+ channels… Continue reading Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal
Tag: Comic
Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
Papa John’s, which became the Official Pizza of Major League Baseball (MLB) in 2016, launched a silly (yet simultaneously serious) promotion on 1 March which pitched a job proposition directly to striking baseball stars inviting players to join the Papa John’s team. Launched on 1 March, the unofficial beginning of spring, to coincide with the… Continue reading Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club
Out of work footballer Jack Wilshere – a former Arsenal star who also played at Bolton, West Ham and Bournemouth – teamed up with Paddy Power to front a tongue-in-cheek online video to let clubs know he is ‘fit, ready and available for offers’ in a bid to promote the brand by leveraging fan interest… Continue reading Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club
Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
As the 2021 NFL Draft kicked off on 30 April NFL sponsor Gillette celebrated the event’s return to its original in-person format after the previous year’s pandemic-enforced virtual event through a comic campaign built on the idea that it’s more important than ever for first round prospects to look their best when their name is… Continue reading Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
Haven Holidays Extends ‘Breath of Fresh Air’ Brand Platform To Team GB Tokyo 2020/21 Olympic Activation
Holiday brand Haven launched a new campaign to mark its partnership with Team GB and build association and buzz ahead of the rearranged Tokyo 2020/21 Olympic Games which is led by a series of spots staring comic actress Kerry Godliman who offers her own unusual coaching style to some of the Team GB stars. … Continue reading Haven Holidays Extends ‘Breath of Fresh Air’ Brand Platform To Team GB Tokyo 2020/21 Olympic Activation
Nova 91.9 Radio Station Djokovic Stunt Sees Adelaide Broadcaster Rebrand As ‘Novak 919’
On 20 January 2021, new Adelaide radio station Nova 91.9 presenters Ben Harvey and Liam Stapleton enacted a live tennis stunt outside of Novak Djokovic’s Adelaide hotel in a comic promotion which ended with the duo temporarily rebranding the radio station Novak 91.9. The background to the stunt was that the world’s top ranked… Continue reading Nova 91.9 Radio Station Djokovic Stunt Sees Adelaide Broadcaster Rebrand As ‘Novak 919’
Not Everyone Gets It – CRED & IPL 2020/BCCI
Indian credit card payment brand CRED, an official partner of 2020 Dream11 IPL, leveraged its rights through an integrated campaign led by a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s to drive awareness and spread messaging about the importance of paying credit bills on time. Objectives Fintech CRED, founded… Continue reading Not Everyone Gets It – CRED & IPL 2020/BCCI
Match Day Mania – Swiggy & IPL 2020
Swiggy’s ‘Match Day Mania’ IPL 2020 activation spanned national and regional television channels, as well as digital and social with simple, humorous content reinforcing its brand benefits of convenience and simplicity and, due to Covid, emphasizing its commitment to serving safe and hygienic food to its customers. Objectives The IPL has long been a strong… Continue reading Match Day Mania – Swiggy & IPL 2020
Official NFL Wine Babe teams Up With Candier For Football-Odour Themed candle Range
Football followers unable to attend games in person this season can replicate the sights, sounds and smells of the stadium sports experience via a collaboration between NFL wine partner Babe Wine and Ryan Porter’s Candier which has led to a limited-edition candle range with an odour echoing iconic football scents. The AB InBev brand partnered with the… Continue reading Official NFL Wine Babe teams Up With Candier For Football-Odour Themed candle Range
Bet365 Australia Gets Behind The Scenes With Die Hard AFL ‘Fans Make The Game’ 3-Part Social Series
22 June saw Bet 365 Australia launch a three-part social series called ‘The Fans Make The Game’ which leverages the AFL’s return and drives league-linked betting by bringing to life the fanatical fans of three AFL teams: Richmond Tigers, the Western Bulldogs and the Greater Western Sydney Giants. Hosted by comedian Danny McGinlay, the… Continue reading Bet365 Australia Gets Behind The Scenes With Die Hard AFL ‘Fans Make The Game’ 3-Part Social Series
Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
The week ahead of the 2019 Randox Health Grand National, The Jockey Club saddled up with Marvel to create the world’s first comic book showcasing British racehorses as superheroes. The initiative was designed to boost the profile of racing’s biggest stars ahead of the sport’s annual Aintree showcase and among the star steeds given… Continue reading Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
Australian Swimwear Brand Budgy Smuggler Trolls UK With ‘Join The AU’ Brexit Based Campaign
Rolling out during the very week that the UK was originally meant to leave the European Union (EU), the Australian swimwear brand Budgy Smuggler’s new campaign suggests that the United Kingdom forgets about the EU and joins the AU. Launched in London ahead of an extraordinary UK parliamentary session where MPs tried to wrestle… Continue reading Australian Swimwear Brand Budgy Smuggler Trolls UK With ‘Join The AU’ Brexit Based Campaign
