Gatorade has expanded its creative and media partnership with DC Comics to produce a ‘League of Captains’ interactive online content site and comic series to activate around the opening of the new NFL season. Launched during pre-season games and culminating during the first week of September season opening NFL games, the branded comic series, featuring… Continue reading Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation
Tag: Comic
NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip
During early June’s NBA Finals, sports drink and NBA partner Gatorade focused on its ‘Freaks’ partnership with DC Comics in the form of an online animated strip starring Miami Heat star Dwyane Wade. The branded digital ‘Freaks’ animated comic strips are hosted on a new website at www.gatorade.com. Wade’s Miami Heat outfit may have… Continue reading NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip
Hyundai’s ‘Walking Dead’ Custom Car ‘Chop Shop’ App
When the zombie apocalypse comes, it seems what we really need is a customised Hyundai. Hyundai, a long-standing sponsor of AMC hit TV show The Walking Dead, has built a strong activation heritage the stretches far beyond simply supplying vehicles for the show’s shoot. Its latest initiative offers fans the chance to create… Continue reading Hyundai’s ‘Walking Dead’ Custom Car ‘Chop Shop’ App
Vodafone F1 Superhero Drivers In Comic Campaign
In Spain Vodafone’s McLaren F1 drivers were turned in to superheroes in a new comic book campaign leveraging the telco’s rights at the Spanish Grand Prix. The online comic, called ‘Blessed Evil’ (Benditos Malvados), is hosted on the website of the same name and creatively aims to reflect the F1 season’s action in… Continue reading Vodafone F1 Superhero Drivers In Comic Campaign
