Tag: All Blacks

Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry

Guinness paid tribute to the All Blacks with a multi-channel, outdoor-led campaign in New Zealand that links to the country’s rugby rivalry with the stout’s home country Ireland.   The campaign, created in tandem with New Zealand based agency Special Group, is something of a nudge to the ‘passionate sporting rivalry’ between Ireland and New… Continue reading Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry

AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment

Ahead of both the dual clash against Australia (in Sydney and Auckalnd) and marking the month countdown to the World Cup sevens kick-off, New Zealand Rugby Union’s primary partner AIG launched a global campaign starring both the All Blacks and the Black Ferns called ‘Effort Is Effort’ championing commitment, teamwork, diversity and equality.   The… Continue reading AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment

All Blacks Skipper Reid Fronts New Swisse NZ Rugby Campaign Ahead of International Season

Kieran Reid, the skipper of the all conquering All Blacks, stars in a new rugby campaign from Swisse Wellness that explores the aspects of the athlete ambassador’s character (such as teamwork) that link his rugby to his everyday life.   The activation, which was created in tandem with Sydney agency Noisy Beast, launched to leverage… Continue reading All Blacks Skipper Reid Fronts New Swisse NZ Rugby Campaign Ahead of International Season

AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan

US insurance heavyweight and New Zealand Rugby Union shirt sponsor AIG has activated its All Blacks and Black Ferns partnerships for a new values-based, anti-discrimination campaign in Japan.   Part of its umbrella ‘Diversity Is Strength’ initiative, AIG continues its campaign to call out discrimination and prejudice of any form with a new campaign and… Continue reading AIG Teams Up With All Blacks/Black Ferns In Rainbow Jersey Design To Champion Diversity In Japan

‘Fight For Your Territory’ – Steinlager & All Blacks

A combative, good natured digital outdoor activation leveraged Steinlager’s status as the official sponsor of the All Blacks for the June/July 2017 British & Irish Lions tour.   Territory: New Zealand   Agency: DDB New Zealand     Objective   As the official beer partner of the New Zealand All Blacks, Steinlager set out to… Continue reading ‘Fight For Your Territory’ – Steinlager & All Blacks

ASB’s Goodbye To The ‘Ghost of San Francisco’ Leverages Emirates New Zealand Team’s America’s Cup Win

Early July sees ASB release a new campaign called ‘The Ghost of San Francisco’ which activates its supplier partnership with the victorious Emirates Team New Zealand.   The campaign roll out is timed to coincide with the team’s triumphant return home and the initiative is a homecoming tribute to the sailing team’s historic victory in… Continue reading ASB’s Goodbye To The ‘Ghost of San Francisco’ Leverages Emirates New Zealand Team’s America’s Cup Win

‘Pride Jersey’ – AIG Japan Holdings & All Blacks

In April 2018, 17 months ahead of the 2019 Rugby World Cup in Japan, AIG Japan launched a product-led, integrated campaign leveraging its All Blacks shirt sponsorship called ‘Pride Jersey’ to demonstrate its brand values and its support for the LGBTQ community in Japan.   Territory: Japan   Agency: TBWA Hakuhodo     Objectives  … Continue reading ‘Pride Jersey’ – AIG Japan Holdings & All Blacks

Vodafone Launches App & Campaign Celebrating New Official All Blacks ‘Connectivity’ Partnership

Vodafone announces its new role as an official partner of New Zealand Rugby (NZR) with a campaign showcasing a range of All Blacks ‘connectivity’ activations will stretch from powering the official team app to enhancing rugby digital experiences inside and outside the stadium.   This freshly penned four-year deal sees the global telecommunications giant become… Continue reading Vodafone Launches App & Campaign Celebrating New Official All Blacks ‘Connectivity’ Partnership

Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup

A new Japanese campaign from New Zealand Rugby Union (NZRU) shirt sponsor AIG sees the world’s top ranked rugby team take to the streets of Tokyo in a spectacular spot called ‘Tackle The Risk’.   The global insurance outfit’s ad aims to offer a powerful teaser about just what Japan can expect when it hosts… Continue reading Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup

Adidas’ Multi-Phase All Blacks Jersey Launch Adds Suspense With Teasers, In-store Reveal & Chicago Game Follow-Up

With the All Blacks steamrolling over pretty much everything put in front of them, the New Zealand Rugby Union and kit partner Adidas have injected some rare suspense for the team’s fans with the latest kit launch campaign.   The multi-phase new kit campaign kicked-off with a digital and social teaser stage, before the central… Continue reading Adidas’ Multi-Phase All Blacks Jersey Launch Adds Suspense With Teasers, In-store Reveal & Chicago Game Follow-Up

All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup

Whichever term you use – Oceania, Australasia or even Antipodean – one certain thing about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up early to watch the big game.   So All Blacks sponsor Steinlager has offered a hand… Continue reading All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup