A March US campaign by adidas promoting the new NMD S1 sneakers ahead of its official global launch later in 2023, created in tandem with agency Havas Annex, took a distinctly local approach by celebrating the city of Houston and its art, creativity, fashion, style and culture which saw the German sportswear giant team up… Continue reading Adidas NMD S1 Sneakers Pre-Launch ‘Houston Has Landed’ City Culture Campaign Led By Influencer Trio
Tag: Texas
Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
As with most other sports, it has been the strangest (and most stressful) of season throwing up an array of creative and strategic challenges for baseball marketers right across the rights-holder, broadcaster, team, sportswear and sponsor space. From the delayed start, through a truncated 60-game season, an expanded 16-team playoff and culminating in the… Continue reading Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
USA GRAND PRIX SPONSORSHIP ACTIVATION & SPORTSBIZ MARKETING: PROMO PODIUM
Our podium place promotional campaign winners from the 2016 USA F1 Grand Prix in Austin, Texas. 1 > Red Bull (Team) – The History Of The Pit Stop: Gone In 2 Seconds 2 > Bose / Mercedes AMG Petronas F1 (Sponsorship) – F1 Garage Experience 3 > Epson / / Mercedes AMG… Continue reading USA GRAND PRIX SPONSORSHIP ACTIVATION & SPORTSBIZ MARKETING: PROMO PODIUM
Red Bull’s Snapchat Led ‘F1 Bingo Game’ At US GP Pokes Fun At Pre-Race Press Conferences
Activating around the US Grand Prix, Red Bull F1 launched a blended digital/social ‘F1 Press Conference Bingo’ game to leverage pre-race excitement and drive fan engagement (as well as boost its online platform metrics). Led by driver Daniel Ricciardo and running primarily on the team’s Snapchat (follow @redbull) – with support across its Twitter… Continue reading Red Bull’s Snapchat Led ‘F1 Bingo Game’ At US GP Pokes Fun At Pre-Race Press Conferences
Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’
Bose’s ‘F1 Garage Experience’ leverages excitement around the 2016 US Grand Prix in Austin (Texas) in the form of an immersive, multi-sensorial virtual garage experience. The objective of the branded Bose virtual garage space in downtown Austin is to create a sensory experience that gets visitors closer to the sport, the team and the drivers.… Continue reading Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’
Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked
Printer company Epson leverages its Mercedes AMG Petronas F1 team partnership to promote its new EcoTank printer (and an associated speed message) with a self-deprecatingly ‘sexy’ and visually arresting campaign that sees three times FIA Formula One champion Lewis Hamilton get repeatedly soaked in 400 litres of ink. The initiative, launched to leverage heightened Hamilton, Mercedes… Continue reading Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked
Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
First-time South By Southwest sponsor Mazda is blending creative innovation with practically utilities within an integrated festival activation programme that stretches from an original music-making app to the launch of its latest gaming partnership. Mazda North America (MNAO) is the Official Automobile Sponsor of this year’s South by Southwest(SXSW) and is activating throughout the… Continue reading Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
AT&T Better Network Launch Via NCAA’s March Madness
The US telecoms giant is using its NCAA rights to roll out a fresh marketing approach that sees AT&T swap its long running ‘precocious kids’ creative for ‘nerdy engineers’ as it axes the brand’s long running ‘It’s Not Complicated’ tagline for ‘Better Network’. Since 2012 the behemoth telco’s creative has been based around cute… Continue reading AT&T Better Network Launch Via NCAA’s March Madness
#EatTheTweet: Oreo’s SXSW 3D ‘Trending/Vending Lounge’
Lounging around isn’t usually something that thought leaders and early adopters make their annual South By Southwest (SXSW) pilgrimage for, but this year’s festival saw some amazing activations in sponsor lounges. From recharging at The Esurance ‘Fuel Lounge’ and learning about new tech at the AT&T ‘Digital Life Lounge’, sharing ideas in 3M’s ‘Idea… Continue reading #EatTheTweet: Oreo’s SXSW 3D ‘Trending/Vending Lounge’
Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Doritos returned to the South By Southwest (SXSW) Festival with a campaign built around a superstar headline act – Lady Gaga. Working in tandem with Gaga’s own Born This Way Foundation, the singer headlined the Doritos #BoldStage on 13 March with a concert that fans could on;ly attend if they obtained a ticket by… Continue reading Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Chevy SXSW: Useful, Fun, Mentor, Workshops & Tech Showcase
Chevrolet returned as a South By Southwest (SXSW) Super with an activation programme built around the idea of how new technologies, innovation, connectivity and imagination can combine to radically change the driving experience. It’s most visible on-street initiative sees the car giant offer a fleet of attendee vehicles acting as complimentary SXSW transport utilities… Continue reading Chevy SXSW: Useful, Fun, Mentor, Workshops & Tech Showcase
Spotify’s SXSW Music Links Enhance Live Experiences
Spotify was pushing the musical experience boundaries in Austin at this year’s South By Southwest by partnering with Billboard, McDonald’s, Foursquare and Obscura Digital both at its Spotify House branded space and its flagship Spotify Live Concert. Between 11 and 15 March, artists appeared daily at Spotify House: an intimate, relaxed setting at 1100 East Cesar… Continue reading Spotify’s SXSW Music Links Enhance Live Experiences
