July saw the England & Wales Cricket Board (ECB) continue to celebrate a major year for women’s cricket through an integrated brand platform and marketing campaign called ‘We Got Game’. The multi-stranded initiative sets out to help young women and girls access the game and thus to discover and support a new generation of female… Continue reading ECB Celebrates Women’s Cricket By Expanding ‘We Got Game’ programme Via New Spot
Tag: Spot
Volvo UK Activates British Triathlon Partnership Ahead Of Tokyo 20202 With Twin Ambassador Films
Volvo Car UK unveiled Tokyo 2020 hopefuls and elite UK triathletes Lauren Steadman and John McAvoy as ambassadors ahead of Tokyo 2020 with a pair of endorser fronted short films. The pair of new ambassadors build on Volvo’s official vehicle partnership British Triathlon and the automotive brand leverages the tie up by rolling out… Continue reading Volvo UK Activates British Triathlon Partnership Ahead Of Tokyo 20202 With Twin Ambassador Films
Golden State Warriors’ ‘Runner’ Spot & ‘Hooptopia’ Experience Unite Bay Area Fans Around New Stadium
A new social film and an at-arena ‘Hooptopia’ pop-up experience sees the Golden State Warriors seek to unite fans from across the whole Bay Area as the team settles into its new San Francisco home the Chase Centre. The campaign, conceived and developed by the team’s regular creative agency Goodby Silverstein & Partners, is… Continue reading Golden State Warriors’ ‘Runner’ Spot & ‘Hooptopia’ Experience Unite Bay Area Fans Around New Stadium
UK Based Wattbike Brand Launches ‘Only For The Obsessed’ Campaign In The USA
The UK company Wattbike has launched its debut US campaign, called ‘Only For The Obsessed’, to promote the introduction of its Atom smartbike across the Atlantic. The campaign is led by a hero film, developed by UK creative agency Matta, which targets dedicated cyclists. The marketing message – that the Wattbike Atom ‘is… Continue reading UK Based Wattbike Brand Launches ‘Only For The Obsessed’ Campaign In The USA
NBC Launches Tokyo 2020 Campaign With Fast Paced Olympic Sprint Spot In Sunday Night Football
The start of November saw NBC fie the starting gun on its Tokyo 2020 Olympics promotional campaign with the launch of a fast-paced, NFL-linked promo debuting during ‘Sunday Night Football’ followed by a full ‘Get Ready’ video. The 15-second sprint-focused, lightening fast promo premiered during the halftime break of Sunday’s NBA telecast of the… Continue reading NBC Launches Tokyo 2020 Campaign With Fast Paced Olympic Sprint Spot In Sunday Night Football
21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions
For the late July launch of the new Adidas FW19 football boot pack, the sportswear giant gathered together many of its biggest football ambassadors so that they could ‘test the limits of their fellow creators and dare them to create’ in a social campaign called ‘The Deal’. The initiative, created in harness with regular… Continue reading 21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions
Bud Leverages Xmas Games With Player-Led ‘Deck The Shelves With NBA Elves: Water’ Campaign
Christmas Eve saw the launch of a new campaign from NBA beer partner Budweiser – called ‘‘Deck The Shelves With NBA Elves’ – that saw a team of hoops stars promote a ‘drink water’ message. The league’s official beer sponsor used the league’s Christmas match ups to urge viewers to drink water what is… Continue reading Bud Leverages Xmas Games With Player-Led ‘Deck The Shelves With NBA Elves: Water’ Campaign
The Gym Launches Diverse ‘So I Can’ Campaign Featuring Eye-Opening Reasons For Exercising
The UK budget exercise chain The Gym launched a major New Year, multi-platform campaign – including its first ever television ad – in January 2019 with creative messaging focused on a range of eclectic and diverse set of reasons to start exercising. The initiatives, called ‘So I Can…’ spans television, digital, social and out-of-home… Continue reading The Gym Launches Diverse ‘So I Can’ Campaign Featuring Eye-Opening Reasons For Exercising
Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Peloton, the socially linked spin bike brand, continues to disrupt the fitness industry with the January launch of Peloton Tread: a new private, full body fitness studio which enables users the opportunity to take live and on-demand instructor-led fitness classes from the comfort and convenience of their own home. The new campaign introducing Tread is… Continue reading Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Western Union Leverages Liverpool FC Tie-Up Via Mané Fronted ‘Western Union x Liverpool FC’ Campaign
Western Union’s continues to activate its rights as an official sponsor of Liverpool Football Club with a new, player-fronted campaign that aims to showcase the brand’s money transfer capabilities in relation to human emotion. The objective from the club’s sleeve sponsor is to demonstrate how the brand supports and enables customers to connect meaningfully… Continue reading Western Union Leverages Liverpool FC Tie-Up Via Mané Fronted ‘Western Union x Liverpool FC’ Campaign
Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Marshawn Lynch genuinely loves Skittles and the confectionary brand has returned the love with a new list building campaign contest built around a limited edition, personalised packaging initiative based around the player. The limited edition ‘Marshawn Pack’ comes appropriately in an Oakland Raiders silver and black colour scheme and features Lynch’s photograph and signature… Continue reading Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Tour De France Star Sagan Races Grandma Joan In Specialized E Bike Campaign
Launched on 13 July to leverage spiking biking interest around the sport’s showpiece Tour De France, bike brand Specialized has released a new campaign called ‘Peter Sagan vs Grandma Joan’. Sagan, the reigning Tour De France green jersey winner and current points leader, shot the spot for the Swiss bike brand which supplies the… Continue reading Tour De France Star Sagan Races Grandma Joan In Specialized E Bike Campaign
