The UK budget exercise chain The Gym launched a major New Year, multi-platform campaign – including its first ever television ad – in January 2019 with creative messaging focused on a range of eclectic and diverse set of reasons to start exercising. The initiatives, called ‘So I Can…’ spans television, digital, social and out-of-home… Continue reading The Gym Launches Diverse ‘So I Can’ Campaign Featuring Eye-Opening Reasons For Exercising
