Inspiring Sports Marketing
May 30, 2022
Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed >>
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Apr 13, 2022
Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport
To challenge the widely accepted primacy of success in sport being defined as ‘win at all costs’, Michelob Ultra’s ‘It’s Only Worth It If You Enjoy It’ campaign asks >>
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Feb 22, 2022
Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’
For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of >>
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Feb 11, 2022
Michelob Ultra Leverages Super Bowl With Sports Star Led ‘Superior Bowl’ Gender Equality Campaign
Michelob Ultra launched a high profile marketing push around Super Bowl LVI at the start of February called ‘Superior Bowl’ which features NFL legend Peyton Manning and tennis super >>
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Jan 25, 2022
Michelob Ultra’s New Sportswear Collection Balances Fit & Fun & Is Promoted Via ‘Train your FUN Side’ Campaign
In mid-January Michelob Ultra teamed up with creative independent agency GUT Mexico City to launch a campaign called ‘Train your FUN Side’ which promotes the beer brand’s first ‘dry-fun’ >>
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Aug 31, 2021
Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing
In late August Michelob Ultra launched a blended marketing, partnership and community cause initiative called ‘Save It, See It’ linking a variety of brand initiatives all focused on increasing >>
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Aug 09, 2021
Michelob Ultra’s Comedic, Happy ‘Peyton Manning Beer Tap’ Leverages Hall Of Fame Induction
In the first week of August, leveraging the 2021 Pro Football Hall Of Fame enshrinement ceremony, Michelob Ultra unveiled specialty tap handles featuring mini busts of a smiling Peyton >>
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Jun 11, 2021
Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
Michelob Ultra celebrated the ‘Greatest Comeback In Sports History’ with a team of six superstar athletes plus a private jet to take winners of its sweepstakes to once-in-a-lifetime VIP >>
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Aug 06, 2020
Michelob Ultra NBA Season Restart Work Led By Jimmy Butler Singalong Spot & Virtual Stream Experience
Michelob Ultra leverages its new rights as the NBA’s Official Beer through a restart activation programme which spans a TV and online ad fronted by Jimmy Butler who joyfully >>
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