Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Tag: Giveaway
Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
To promote non-alcoholic Guinness 0, the Diageo owned stout brand leveraged the start of the new NFL season through a campaign featuring two quarterbacks – San Franciso 49ers legend and brand ambassador Joe Montana and current Cincinnati Bengals star Joe Burrow – competing over who gets to wear the shirts number ‘0’ for the first… Continue reading Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER
To leverage the FIFA 2023 Women’s World Cup and boost support for the US Women’s National Team (USWNT) despite the unsociable time zone issues around a tournament held in Australia and New Zealand, FanDuel teamed up with female-owned North Edge Craft Coffee to create a limited edition, custom coffee blend called ‘Extra Kick’ which will… Continue reading FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER
Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets
For its last match of the French National League season, Red Star FC transformed its final batch of tickets into iconic objects from the famous Saint-Ouen Flea Market (which is situated close to its stadium) and then held a unique fan treasure hunt. The initiative, titled ‘Flea Tickets / Les Billets A Chiner’, was… Continue reading Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets
Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
According to multiple healthcare studies, the USA sees a 30% spike in vasectomy operations during March largely driven by men aiming to time their recovery to coincide with NCAA March Madness. So Twisted Tea Hard Iced Tea launched ‘Twisted Tea VasectomUndies’ – boxer shorts with a pair of strategically placed pouches to hold two… Continue reading Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem
At the start of the new season, KFC leveraged its long-standing Australian sports partnerships with the NRL and AFL with new sports-linked menu items and an anthemic soundtrack to the 2023 footy seasons called ‘Fried Night Footy’. The audio strand of the marketing saw the fast food outfit team up with Shannon Noll (an… Continue reading KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem
Hackney Women’s FC & Sponsor We Are Fearless Launch New Kit To Mark LGBT History Month
Europe’s first openly lesbian football team, Hackney Women’s Football Club (HWFC), teamed up with sponsor and sports, culture and entertainment agency We Are Fearless to mark ‘LGBT History Month’ with the launch of a new kit which pays homage to the club’s origins through iconic lesbian symbols throughout history. WeAreFearless partnered with the team… Continue reading Hackney Women’s FC & Sponsor We Are Fearless Launch New Kit To Mark LGBT History Month
Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Dietz & Watson, a US delicatessen food provider based in Philadelphia (Pennsylvania), leveraged spiking NFL Playoff excitement in its home town with the release of a special frank for Philadelphia Eagles fans called ‘The Bird Dog’. The bespoke fan hot dog, which comes ‘with a little extra Philly kick’, consists of either Dietz &… Continue reading Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
Skin protection brand LifeJacket and charity Melanoma UK leveraged spiking soccer interest around Qatar 2022 by partnering on a campaign called ‘Fan Paint’ to drive awareness of skyrocketing skin cancer rates in men. ‘Fan Paint’ – which is supported by ambassador, skin cancer survivor and former England and Arsenal FC footballer Paul Merson –… Continue reading Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
Art of Football Celebrates England Fan Commitment During World Cup Via ‘Warm Flag’ Campaign
Art Of Football (AOF), a UK-based football clothing, apparel and artwork brand, celebrated the commitment of England fans during the World Cup through a photoshoot led campaign ‘Warm Flags’. Teaming up with independent creative agency The Or to leverage the first Winter World Cup, the campaign was built around a fashion industry, editorial style… Continue reading Art of Football Celebrates England Fan Commitment During World Cup Via ‘Warm Flag’ Campaign
McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’
Mid November saw McDonald’s launch a 75-market, integrated, social-first campaign leveraging the 2022 FIFA Men’s World Cup called ‘Wanna go to McDonald’s?’ which, according to the brand, plays on the simple truth that there are two things that can unite people from around the world – a love of soccer and of McDonald’s. Launched… Continue reading McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’
Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Mastercard leveraged its partnership with Major League Baseball (MLB) during the 2022 World Series through a multi-phase, integrated ‘Priceless‘ activation programme that included a flagship TV spot starring legendary MLB pitcher CC Sabathia and called ‘This Is Your Game’. Created by agency McCann, the spot starring the former World Series winner who pitched for… Continue reading Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
