Tag: Food & Drink

Spurs Stars Front Delivery Sponsor Getir’s Catchy ‘Grocery Chants’ Social Campaign

A strong line-up of Tottenham Hotspur players – including Heung-Min Son, Tanguy Ndombele, Pierluigi Gollini and Bryan Gil – star in a campaign called ‘Grocery Chants’ for the club’s ultrafast grocery delivery sponsor Getir.   The online campaign sees the Spurs first teamers receive a range of items – from fruit squash, to umbrellas and… Continue reading Spurs Stars Front Delivery Sponsor Getir’s Catchy ‘Grocery Chants’ Social Campaign

Aldi & Rashford’s ‘Hunger Monster’ Campaign Pledges 10m Meals To UK Families

A new UK campaign from Aldi, saw the German-owned supermarket team up wigth Marcus Rashford for its ‘Hungry Monster’ initiative which pledged 10 million meals to families facing hunger.   According to Aldi research, a shameful one-in-five kids in the UK live in food poverty. Marking a dramatic increase in child food poverty during the… Continue reading Aldi & Rashford’s ‘Hunger Monster’ Campaign Pledges 10m Meals To UK Families

Viewer Verdict – KFC & NRL

In May 2018 NRL sponsor KFC challenged fans to beat the video referee in real-time with an empowering initiative called ‘Viewer Verdict’ which sought to drive downloads of the KFC app.   Territory: Australia   Agency: Ogilvy Sydney     Objectives   In the middle of the 2018 NRL season – which ran from March… Continue reading Viewer Verdict – KFC & NRL

Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform

The end of April saw Danone’s high protein snack brand YoPRO launch the ‘YoPRO Fitness Challenge’: a lockdown utility based around an online fitness and nutrition program which challenges people to come out of isolation fitter than when they went in.   The social media based initiative was conceived and created in harness with Emotive… Continue reading Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform

Special K Showcases AFL Women’s Lives On And Off The Field In ‘Rise With Us’ Pre-Season Campaign

Early January saw Special K launch a new campaign in Australia activating its partnership with the AFL Women’s League to drive the rise of female athletes everywhere.   As one of the founding sponsors of AFL Women’s League, the cereal brand’s New Year initiative celebrates the inspiring stories of AFLW athletes as they navigate life,… Continue reading Special K Showcases AFL Women’s Lives On And Off The Field In ‘Rise With Us’ Pre-Season Campaign

New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete

A new New Zealand Christmas campaign from Fonterra milk brand Anchor champions seasoned athlete Santa Claus as the world’s greatest athlete.   The campaign for the Fonterra owned New Zealand multinational dairy co-operative, developed by creative agency Colenso BBDO, is based on the idea that Anchor has a long standing endorser/consumer partnership with seasoned, super… Continue reading New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete

Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’

Fonterra, the New Zealand multinational dairy co-operative, ambushed the 2018 Asian Games with a campaign basedon ‘heroes at home’ and ‘domestic athleticism’.   The initiative, for its high calcium milk brand Anlene, took a mildly provocative approach by asking consumers ‘Who Is An Athlete?’ and aimed to stimulate debate around the question through a new… Continue reading Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’

Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite

Fast food restaurant chain Wendy’s has partnered with Fox Sport’s college football coverage’s virtual reality social live-stream app to help fans get closer to the action.   Developed as an two-screen football fan experience – the idea is that supporters can explore the virtual environment on a second whilst simultaneously watching the game on linear… Continue reading Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite

KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign

A new Kentucky Fried Chicken basketball campaign and augmented reality app targets families and activates the fast food brand’s NBA partnership.   In Canada, customers can download the KFC All-Stars app on their phone and then scan the bar code on the lid of all their KFC meals to play an augmented reality game which gives… Continue reading KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign

Tostitos Allies With MADD & Uber For Limited Edition Sensor-Linked Super Bowl ‘Party Safe Bag’

Tostitos, one of the products in PepsiCo’s NFL partnership portfolio, has unveiled an innovative alcohol-activated bag to encourage football fans not to drink and drive during the Super Bowl.   At this time of year, Frito-Lay marketers aim to solidify Tostitos’ positioning as part of the three-part Super Bowl party staple of dips, chips and… Continue reading Tostitos Allies With MADD & Uber For Limited Edition Sensor-Linked Super Bowl ‘Party Safe Bag’

Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation

The New Year sees vitamin brand Blackmores feature a branded ‘Well Bot’, featuring the latest in artificial intelligence technology, at the core of its Australian Open leverage programme.   As a sponsor of the 2017 Australian Open, Australia’s self-style No1 vitamin brand offers fans a chance to interact with its Blackmores Well Bot live on-site… Continue reading Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation