The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
Tag: Ecology
X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers
Local US tourist board Visit Ventura partnered with US rail giant Amtrak and the X Games on a joint late June/Early July marketing program focusing on sustainable travel and revolving around a giant train wrap to promote taking the train to X Games California 2023. First-time partners X Games and Amtrak spearheaded the ecology-minded… Continue reading X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers
Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign
A Nike sustainability initiative called ‘Get ‘Em Back In The Game’ launched in late Spring 2023 to encourage Nike owners to extend the lifespan of their products. Aimed at emphasising the importance of ongoing action and behavioural change and leveraging existing internal projects such as Nike’s ‘Move To Zero’ carbon commitment and external initiatives… Continue reading Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign
MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Major League Soccer (MLS) and kit partner adidas teamed up to mark Earth Day 2023 through a ‘One Planet’ strip based initiative which saw all teams in the league wear shirts made from recycled plastic for the Earth Day weekend round of matches on 22 and 23 April. Adidas, which has an MLS partnership… Continue reading MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
Sportswear giant Adidas, an official partner of 10 teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand, unveiled away kits for six of these sides – Argentina, Colombia, Germany, Japan, Spain and Sweden – in late March with a design and creative focus celebrating the scenery and natural landscapes of… Continue reading Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
PlayerLayer Teams Up With Marshall Islands For ‘The Last Country On Earth To Not Have An International Team, Until Now’
The Marshall Islands is the only nation in the entire world to not have a national football team, but in March the country’s football governing body teamed up with Nottingham based sportswear company PlayerLayer to help form men’s and women’s national football teams with the aim of becoming a fully-fledged FIFA member and raising awareness of climate… Continue reading PlayerLayer Teams Up With Marshall Islands For ‘The Last Country On Earth To Not Have An International Team, Until Now’
#Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education. The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour
Volleyball World teamed up with agency Ogilvy Amsterdam to transform waste into a unique new winners’ trophy at the finals of the 2022 Beach Pro Tour in Doha in an experiential initiative aimed at raising awareness of the impact that ocean pollution is having on the planet. Unlike the typical gold and silver sports… Continue reading Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour
Tom Hiddleston Fronts Formula E & UNICEF ‘Take A Breath’ Sustainability Campaign
On 20 July, Formula E and UNICEF launch a global sustainability campaign called ‘Take a Breath’ spearheaded by a short film starring actor and UNICEF ambassador Tom Hiddleston. The initiative sets out to highlight the impact air pollution has on children and to provide advice to consumers and businesses on steps they can take to improve it.… Continue reading Tom Hiddleston Fronts Formula E & UNICEF ‘Take A Breath’ Sustainability Campaign
Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future
Mid July saw sustainable football non-profit Football For Future team up with streaming service WaterBear, Premier League club Brighton & Hove Albion FC and Northern Premier League side Tadcaster Albion AFC to launch a short film titled ‘Play On’ exploring the relationship between football and climate change. The environmental charity worked with Spain’s Bruno… Continue reading Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future
FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues. The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche. Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
