Jaguar Land Rover is partnering with virtual band Gorillaz guitarist Noodles as a global ambassador for a new campaign celebrating the auto brand’s electric vehicle technology and its new Panasonic Jaguar Racing Formula E team. The campaign objective is to aims to highlight the auto outfit’s green technologies, address the global skills gap in manufacturing… Continue reading Jaguar Land Rover Partners With Gorillaz (Toon) Guitarist To Promote Formula E Racing Debut
Tag: Ecology
E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
Mid January saw E.ON kick off its IBU World Cup Biathlon sponsorship work with a German campaign called ‘Faszination Biathlon’ that revolves around dressing one of the star competitors in a stunning ski suit covered with LED lights. Olympic champion Manuela Henkel competed on the biathlon course wearing a full LED suit – which… Continue reading E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
Levi’s Art & Eco ‘Field Of Jeans’ 49ers Recycling Drive
As the year comes to close Levi’s has launched one of the 2014’s most powerful cause-led activations, ‘Field Of Jeans’, demonstrating the huge impact that can be made by small everyday community/fan acts. Leveraging its San Francisco 49ers partnership, led by naming rights at the NFL team’s new Santa Clara stadium, Levis Straus *… Continue reading Levi’s Art & Eco ‘Field Of Jeans’ 49ers Recycling Drive
Coke Zero’s ‘Música Zero’: An Antarctic Metallica Concert
Coca-Cola Zero has begun rolling out creative for its ‘Música Zero’ initiative – a high profile and controversial artistic project that revolves around a Metallica concert in the frozen wastelands of Antarctica. In addition to the band – consisting of heavy metal superstars James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo – this… Continue reading Coke Zero’s ‘Música Zero’: An Antarctic Metallica Concert
Greenpeace’s Glastonbury Immersive Arctic Experience
2013 Glastonbury worthy causes partner Greenpeace turned its festival field into an Arctic landscape as it used its festival alliance to promote its current global campaign to save the Arctic. The charity has partnered with the iconic Worthy Farm music extravaganza since the 1990s and at Glastonbury 2013 Greenpeace invited music lovers to step… Continue reading Greenpeace’s Glastonbury Immersive Arctic Experience
SXSW Super Sponsor Chevy Multi-Part Austin Activation
In keeping with South By Southwest’s polymath, multi-disciplined tech/music/art/media span, official car sponsor is rolling out a suite of activation initiatives at the 2013 festival. Chevrolet has been the main auto sponsor of SXSW festival for the last four years in the twin roles of both ‘Super Sponsor’ and ‘Official Ride’. From its… Continue reading SXSW Super Sponsor Chevy Multi-Part Austin Activation
Coke & WWF’s Eco Plant Billboard Absorbs Pollution
Coca-Cola has collaborated with The World Wide Fund for Nature (WWF) in The Philippines in order to put up the planet’s first eco friendly ‘plant billboard’. Manila’s most innovative outdoor ad is built from 3,600 individual Fukien tea plants – each one alive and growing. The plant pots themselves are made from recycled coke… Continue reading Coke & WWF’s Eco Plant Billboard Absorbs Pollution
EDF Backs Britain Bike Week With Eco/Economy Message
EDf Energy’s Team Green Britain, which lies at the forefront of the utility company’s sponsorship programme, is again backing Britain Bike Week. A national celebration of cycling, 2011’s Bike Week runs from 18 to 26 June and its objective is to encourage more than half a million people to join in event associated programmes.… Continue reading EDF Backs Britain Bike Week With Eco/Economy Message
