Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the sportswear brand’s recycling project called ‘RE:JERSEY’. PUMA’s RE:JERSEY initiative seeks to reduce waste and mark a path towards more circular sportswear production models in the… Continue reading Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project
Tag: Ecology
Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste
Adidas’ global running unit and sustainability partner Parley rolled out an integrated campaign on 9 May to promote its latest ‘Run for the Oceans’ global event. The campaign, which was created in tandem with creative agency and production house Augusto with 247 and Tightrope Productions, promoted the 2022 edition of the brand’s participatory running… Continue reading Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste
New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign
Sustainable farming software company OverseerFM invited ambassador Hayden Paddon, New Zealand’s most famous rally driver, into the driving seat for a multi-platform campaign called ‘Drive Your Farm Forward’. Paddon, Aotearoa’s most awarded rally driver ever and the current pilot of the Hyundai Team NZ team, gets behind the wheel of his revolutionary electric rally… Continue reading New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign
Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’
To mark World Tree Day (21 March), Spanish based independent football magazine Panenka launched a tree-planting campaign called ‘Planting Goals’ which encouraged readers/fans to plant trees, fight against deforestation and make sure that there is enough wood in the future to make goalposts for the next generation. Emerging from research which found that the… Continue reading Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’
Adidas & Parley For Oceans Leverage AO & Launch Tennis Range Via Great Barrier Reef Floating Court
In a bid to raise awareness about the problem of plastic polluting the oceans and to reinforce the ecological credentials of the brand whilst promoting its new tennis range, Adidas and non-profit partner Parley For Oceans teamed up with the Great Barrier Reef Marine Park Authority to build a full-size, sustainable pop-up floating court on… Continue reading Adidas & Parley For Oceans Leverage AO & Launch Tennis Range Via Great Barrier Reef Floating Court
Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
Kia continued its longstanding Australian Open major partnership in January with an activation programme built on its ongoing ‘Movement That Inspires’ brand platform that included a series of marketing activities most of which highlight the company’s vision for and commitment to sustainable mobility. Fronted by global ambassador Rafael Nadal, the activation spans supplying the… Continue reading Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
On 2 November, with a few days left of COP26 (the United National Climate Change conference), a team of more than 50 of the world’s best Olympic and Paralympic athletes joined forces to appeal to global governments and power brokers to create a healthy and safe planet in a film called ‘Dear World Leaders’. … Continue reading IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo
A new campaign from Audi promoting its Q4 Sportback e-tron combines themes of speed and sustainability and is led by a hero commercial starring World and Olympic long jump champion Malaika Mihambo. Titled ‘Progress Starts At The Finish Line’, the Malaika Mihambo and Audi Q4 e-tron campaign debuted on 30 September and is themed… Continue reading Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo
SC Johnson & Liverpool FC Team Up To Tackle Plastic Waste Via ‘Goals For Change’ Partnership
On 16 September SC Johnson and Liverpool Football Club unveiled a eco-led partnership running under the title ‘Goals For Change’ which will initial create a closed loop recycling model for the more than 500,000 plastic bottles used at Anfield each season. The partnership’s launch activation will see football fans at Anfield encouraged to put… Continue reading SC Johnson & Liverpool FC Team Up To Tackle Plastic Waste Via ‘Goals For Change’ Partnership
‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
At the start of the 2021/22 NFL season, primary partner Pepsi rolled out a platform called ‘Pepsi Trash Talk’ which sees the soft drinks giant team up with a group of NFL stars to teach consumers ‘the do’s and don’ts’ of recycling. Part of the company’s umbrella sustainable transformation commitment, the initiative is hubbed… Continue reading ‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
Quorn Teams Up With A Trio Of Liverpool Players For Plant-Based ‘Red Recipes’ Video
On 11 May Liverpool FC partner Quorn released an online video features Reds trio Naby Keita, Ben Davies and Kostas Tsimikas exploring plant-based food recipes along with the club’s Head of Nutrition Mona Nemmer. The activation, sees the three players cook three different recipes using Quorn products whilst exploring and explaining the nutrition and… Continue reading Quorn Teams Up With A Trio Of Liverpool Players For Plant-Based ‘Red Recipes’ Video
Salla 2032 / Save Salla – House of Lapland (Africa)
Leveraging excitement around and interest in the late running Tokyo 2020 Games, a January ecology and sustainability campaign from the House of Lapland (a Finnish regional tourist board) and Fridays For The Future (a youth-led, non-profit ecology movement) initially called ‘Salla 2032’ and later evolving into ‘Save Salla’ saw the Finnish town of Salla (population… Continue reading Salla 2032 / Save Salla – House of Lapland (Africa)
