Timed to coincide with Women’s History Month and International Women’s Day (8 March), US track super star Allyson Felix fronted a new marketing initiative from PepsiCo’s ‘Pure Leaf’ teas which aims to assure women around the world that it’s alright to refuse employer demands that threaten their physical or mental well-being. The campaign was… Continue reading Allyson Felix Teams Up With Pepsi’ ‘Pure Leaf’ To Support Women Financially With ‘The Power of No’ Project
Tag: Web Hub
NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Leveraging its status as a partner of the NCAA and of its showpiece March Madness college basket tournament, Buick is shining a spotlight on all women’s sports through a multi-pronged initiative called #SeeHerGreatness: a commitment to increasing women’s sporting visibility by encouraging viewership, supporting initiatives that drive equity and creating platforms for women to have… Continue reading NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Carlton Draught & 8 AFL Icons Launch ‘The Carlton Draft’ Initiative To Help Local Footy Clubs
AFL official beer Carlton Draught launched a grassroots football community support initiative called ‘The Carlton Draft’ in late February: the campaign sees a team of eight AFL legends made available to play for local Victorian clubs to support grassroots footy clubs after what has been a challenging few years. The Carlton & United Breweries… Continue reading Carlton Draught & 8 AFL Icons Launch ‘The Carlton Draft’ Initiative To Help Local Footy Clubs
Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign. Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme
Diageo-owned stout and Six Nations title sponsor Guinness enhanced its tournament activation programme for the 2022 Six Nations with a multi-platform marketing push led by its web and app based ‘Match Pint’ initiative. The title partner and the ‘Official Beer of Rugby’s Greatest Championship’, Guinness is a long-time supporter of rugby union and uses its rights… Continue reading Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme
IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes
Canadian supermarket brand IGA, a chain of independent grocers supplied by Sobeys (owned by Canadian grocery giant Empire) which franchises the name teamed up with agency Sid Lee to celebrates IGA’s sponsorship of Team Canada at the 2022 Beijing Olympics. The activation is spearheaded by a hero film called ‘The Athlete’: an animated spot… Continue reading IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes
LTA (Re)Launches ‘Colour Holders’ Programme For All Players Who Have Ever Represented Britain
The first week of December saw The Lawn Tennis Association (LTA), the UK’s tennis national governing body, roll out a new ‘Colour Holders’ online initiative which sets out to acknowledge and celebrate players who have represented Great Britain at tennis. From the early 20th Century right up until the 1980s, all players representing Great… Continue reading LTA (Re)Launches ‘Colour Holders’ Programme For All Players Who Have Ever Represented Britain
FC Porto Partners With Binance For Digital Engagements Fronted By Port Fan Token Issue
In the first week of November Portuguese Primeira Liga giants FC Porto promoted a new partnership with cryptocurrency brand Binance which introduced a new way to engage its fans through Porto Fan Tokens on the Binance Fan Token Platform. Linked to the red hot digital collectible/NFT trend, the multi-year tie-up with Binance – the… Continue reading FC Porto Partners With Binance For Digital Engagements Fronted By Port Fan Token Issue
Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
To mark the 10th year of its partnership with men’s health charity Movember, Gillette UK teamed up with football legend and sports ambassador Ian Wright, plus YouTube stars Chunkz and Harry Pinero to launch #WrightysMoChallenge to raise funds and awareness for Movember. Every November, Movember (the men’s health charity focusing on mental wellbeing, suicide prevention, prostate cancer,… Continue reading Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’
Partycasino and Partypoker, two brands which are part of the global sports betting and gaming entertainment group Entain, launched an integrated through-the-line October campaign leveraging their partnership with the McLaren Racing based around offering customers’ ‘Access All Areas’ to the Formula One (F1) team. Developed by SNAP London, the TV campaign and online content… Continue reading Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’
General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative
At the start of October, US food giant General Mills expanded its existing ‘Tailgate Nation’ marketing platform with the launch of a virtual, interactive ‘Homegate‘ experience. Built around its college football partnerships at the start of the new season and created in partnership with Michigan-based retailer Meijer and e-commerce firm Obsess, the experience that was… Continue reading General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative
Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV
DirecTV ambassador and tennis super star Serena Williams battles bots and future criminals in a new four-part animated story by DC Comics for the US direct broadcast satellite service provider. Created from an idea by agency Critical Mass, ‘Serving Up Justice: Featuring Serena Williams & Wonder Woman’ is an illustrated adventure comic book from… Continue reading Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV
