Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV

DirecTV ambassador and tennis super star Serena Williams battles bots and future criminals in a new four-part animated story by DC Comics for the US direct broadcast satellite service provider.   Created from an idea by agency Critical Mass, ‘Serving Up Justice: Featuring Serena Williams & Wonder Woman’ is an illustrated adventure comic book from… Continue reading Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV

Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service

On 26 August a new campaign called ‘Get Your TV Together’ features tennis super star Serena Williams in a mash up with iconic action films to bring to life DIRECTV’s ‘best of both worlds’ unique selling point – live and on-demand entertainment.   Timed to leverage spiking tennis interest around the 2021 US Open and… Continue reading Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service

ECB Unveils New, Integrated ‘Go Boldy’ Campaign Ahead Of 2017 ICC Women’s World Cup

Early June sees the England & Wales Cricket Board (ECB) launch a major new integrated campaign, called ‘Go Boldy’, to raise the profile of the England women’s cricket team.   The core of #GOBOLDLY is led by a cinema advertising (https://www.ecb.co.uk/tv/405799) strand in harness with summer blockbuster Wonder Woman.   The time to #GoBoldly is… Continue reading ECB Unveils New, Integrated ‘Go Boldy’ Campaign Ahead Of 2017 ICC Women’s World Cup