The Disney-owned Indian sports broadcasting giant Star Sports promoted its coverage of the upcoming India v West Indies One Day International and T20 cricket series with a music-themed spot focusing on new Indian team skipper Rohit Sharma. The music video style ‘rap film’ – which was conceptualised in-house and amplified across the broadcaster on-air,… Continue reading Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
Tag: Promo
BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a mixed-media animation promotional spot called ‘Extreme By Nature’ as it seeks to build anticipation and excitement for its coverage. ‘Extreme by Nature’ takes the form… Continue reading BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring
Paris 2024 is ramping up marketing activity and creative content around the 2024 Olympic Games and recently saw the organising committee roll out a striking piece of set piece choreography from Sadeck Waff called ‘Human Geometric’. Aiming to build enthusiasm and a sense of solidarity around 2024 and champion the value-led objectives of the… Continue reading ‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring
The Winter Olympics Crashes Into A Living Room In France Television’s 2022 Games Promo
A snowboarder makes a surprise entry by crashing into the living room of an unsuspecting couple settled on the sofa to watch television in a new promotion called ‘The Sofa’ from France Télevision building buzz for its coverage of the 2022 Winter Olympics. The campaign, developed in harness with creative agency MullenLowe France and… Continue reading The Winter Olympics Crashes Into A Living Room In France Television’s 2022 Games Promo
Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
Building buzz and excitement ahead of the Tokyo 2020 Paralympics (which runs from 24 August to 5 September), official UK broadcaster Channel 4 launched its ‘Super. Human.’ campaign to promote its coverage and showcase the sweat, sacrifice and dedication required to make it to the Games. The integrated promotional campaign is spearheaded by a… Continue reading Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
BBC Creative Takes Viewers To The Heart Of Contemporary Tokyo In Olympics Trailer
As Tokyo 2020 approaches, a year later than scheduled, official UK television broadcaster the BBC rolled out a rich and detailed trailer promoting its multi-platform coverage of the Games which takes viewers on an adventurous journey through a contemporary Japanese urban experience. From neon signs and a Gashapon parlour, through an arcade, a sports… Continue reading BBC Creative Takes Viewers To The Heart Of Contemporary Tokyo In Olympics Trailer
Psychedelic ITV ‘The Good Times Start Here’ Euro ’20 Spot Sees Wright Restore Colour To Drab World
Official UK UEFA Euro 2020 co-broadcaster ITV rolled out its tournament promo in late May which sees England striker and Arsenal legend turned pundit Ian Wright restore some colour to a drab world. The in-house campaign, by agency IUITV Creative, aims to build anticipation and excitement ahead of the delayed Euro 2020, which kicks off… Continue reading Psychedelic ITV ‘The Good Times Start Here’ Euro ’20 Spot Sees Wright Restore Colour To Drab World
ESPN Gets Inside Players’ Heads For TV-Led ‘Time Will Tell’ NBA Playoffs Promotion
Sports broadcaster ESPN teamed up with agency Arts & Letters to promote the 2021 NBA Playoffs through a high-intensity 60-second commercial called ‘Time Will Tell’. The campaign rolled out in mid-May on the Disney-owned sports broadcasters own stations and channels at the start of the league’s new Play-In stage of its Playoffs season climax… Continue reading ESPN Gets Inside Players’ Heads For TV-Led ‘Time Will Tell’ NBA Playoffs Promotion
Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary
Nike and long-time creative agency Wieden+Kennedy London teamed up with UK broadcaster Channel 4 to create a 22-minute documentary film. For their first every tie-up, the Nike film, which is part of the sportswear behemoth’s new ‘Play New’ global platform, will stream on All 4. The programme revolves around young Londoner Tu’Shea who… Continue reading Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary
BBC Leverages FA Cup Final To Final Debut Its ‘Our Wait Is Over’ UEFA Euro 2021 Promo
Leveraging spiking soccer interest in the UK around The FA Cup Final and the climax of the Premier League, national broadcaster BBC finally released its UEFA Euro 2020 promo a month ahead of the tournament kick-off. Euro 2020, which is a full year behind schedule due to the pandemic, is scheduled to run between… Continue reading BBC Leverages FA Cup Final To Final Debut Its ‘Our Wait Is Over’ UEFA Euro 2021 Promo
Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
ESPN debuted an emotional montage of college football’s biggest moments in a new spot promoting its telecast of the CFP National Championship. The teaser, created in partnership with production company Stept Studios and creative agency McKinney, rolled out prior to Monday’s game between Alabama and Ohio State in the College Football Playoff National Championship.… Continue reading Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage
Ahead of the start of the 2020 Six Nation, the BBC sought to build buzz by igniting national pride through a set of spots starring each team’s captain to promote the broadcaster’s shared (with ITV) coverage of this year’s competition. Playing on the idea that every year the Six Nations ignites player and fan… Continue reading BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage
