They are arguably the two greatest players to ever hold a racket and SporTV’s ‘The Epic Match Point’ is a tribute to tennis icons Roger Federer and Rafael Nadal which stages a perfect match point between them: an epic, 15-minute looping sporting highlight which never ends. The Brazilian broadcaster project, which was created by… Continue reading SporTV Endless Federer & Nadal ‘Epic Match Point’ Loop Sport Builds Tennis Buzz Around ATP Finals
Tag: Promo
Star Sports U-17 Women’s Football Championship ‘Grounds Know No Gender’ India Campaign
Star Sports’ launched a promotional campaign for the Hero U-17 Women’s Championship looks to promote women’s football across India called #GroundsKnowNoGender. The creative, developed by an in-house team, is led by a spot which tells the story of the journey of a child and her passion for football. The commercial’s narrative arc opens… Continue reading Star Sports U-17 Women’s Football Championship ‘Grounds Know No Gender’ India Campaign
Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
The end of August saw Fox Sports roll out an integrated, four spot campaign promoting WWE Smackdown’s move from rival USA to Fox Sports. At it heart, this campaign is a tribute to the fact that WWE’s biggest stars have used their moves and mannerisms to transcend the wrestling world and moved into the… Continue reading Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
A month ahead of Japan 2019 , UK broadcaster ITV launched a ‘Rise For The Rugby World Cup’ trailer to build tournament buzz and promote its own competition coverage. The creative was inspired by elements of modern Japanese artistic culture including anime and gaming. Drawing on influences ranging from classic anime movies like… Continue reading UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
NBC Extends ‘All Eyes On’ Campaign To Hype SNF Football As The Year’s Final Summer Blockbuster
A new 30-second commercial from NFL broadcaster NBC, launched on 7 September, hypes the first Sunday Night Football (SNF) telecast as the last blockbuster of the summer. Called ‘All Eyes On’, the broadcaster’s on-air promo, for the 16 September matchup between the New York Giants and the Dallas Cowboys, features an elite set of… Continue reading NBC Extends ‘All Eyes On’ Campaign To Hype SNF Football As The Year’s Final Summer Blockbuster
ITV Launches ‘Forget’ Promo Trailer For Russia 2018 World Cup Coverage
UK co-broadcaster ITV launches a Russia 2018 spot promoting its tournament coverage that urges England football fans to forget about the history, and the highs and lows of the country’s football past and focus on the here and now. Links: ITV https://www.itv.com/
SNL Spoof Spot For Nike’s ‘Pro Chiller Leggings’ Is A Comic Commercial For The Sports Fan & Couch Potato
NBC’s long-running, classic comedy show Saturday Night Live has launched a spoof sports spots to promote this week’s episode of the show introducing Nike’s new Pro-Chiller Leggings. With copy lines like ‘Designed for endurance, Used for sitting on the couch’, the commercial mocks the usual, classic sportswear spot approach which sees athletic-wear marketed by… Continue reading SNL Spoof Spot For Nike’s ‘Pro Chiller Leggings’ Is A Comic Commercial For The Sports Fan & Couch Potato
Channel 4’s ‘Superhumans Return’ For Rio Paralympics Teaser
The ‘Superhumans’ are back, ahead of the 2013 Rio de Janeiro Paralympic Games, in the form of a new teaser campaign by Channel 4. Working with in-house agency 4Creative, the new spot dares to contrast disabled villains and heroes From darkly lit, dynamic creative featuring characters from Captain Hook to Dr Strangelove, each master criminal… Continue reading Channel 4’s ‘Superhumans Return’ For Rio Paralympics Teaser
Fox Promotes MLB 2015 World Series With Simpsons ‘Springfield Isotopes’ Spot
MLB broadcast partner Fox launches a multi-media campaign to support its 2015 World Series coverage with a Homer (and a Bart, a Marge, a Maggie and a Lisa) Simpson. At the of the broadcaster’s integrated campaign for the Fall Classic match-up between the New York Mets and the Kansas City Royals (starting 27 October)… Continue reading Fox Promotes MLB 2015 World Series With Simpsons ‘Springfield Isotopes’ Spot
C4’s Cartoon Unicorn Promo For Crabbys Grand National Targets New Generation
Mid March saw Channel 4 unveil 4Creative’s latest startling TV campaign, called ‘The Outsider’, promoting the 2015 Crabbie’s Grand National Festival The 60-second animated spot, beautifully produced by Nexus, tells a cartoon fantasy story of ‘The Outsider’ – a unicorn foal with underdeveloped wings and a twisted horn who is shunned for being different… Continue reading C4’s Cartoon Unicorn Promo For Crabbys Grand National Targets New Generation
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape and Discrimination). The actor is using his ambassadorial role with the broadcaster, in collaboration with the Pepsi IPL itself, to support and encourage gender equality.… Continue reading Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
