Nivea Men tackled men’s mental health in a new campaign called ‘Strength in Numbers’ that leverages its sponsorship of Liverpool FC and its partnership with mental wellbeing charity Talk Club. Developed in harness with agency Digitas UK and launched in the last week of April, the initiative saw Nivea Men work in partnership with… Continue reading Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters
Tag: Personal Care
The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and Paralympic athlete Blake Leeper. Timed to leverage spiking US marathon interest around the 2022 Boston Marathon (which takes place on 18 April), the deodorant brand… Continue reading The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling
Gillette became another brand to leverage the current 3D OOH trend in sports-related marketing when it took over the giant Piccadilly Lights advertising space in central London to launch its new razor with a dynamic billboard execution featuring global ambassador Raheem Sterling. The 3D outdoor ad, which sees the England and Manchester City FC star… Continue reading Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling
NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament called ‘Bracket Gap Challenge’. The activation, created in tandem with agency Edelman, aims to raise awareness around the 2022 NCAA Women’s tournament and was informed… Continue reading NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
Raheem Sterling Fronts Gillette Labs New Black & Green Exfoliating Razor Campaign
England and Manchester City FC forward Raheem Sterling is the face of a new Gillette Labs campaign in the UK which blends shaving and soccer skills to launch the brand’s new flagship men’s razor. Sterling stars in the integrated campaign with multiple creative executions all graphically set against a design backdrop which reflects the… Continue reading Raheem Sterling Fronts Gillette Labs New Black & Green Exfoliating Razor Campaign
P&G ‘Always There’ Winter Olympic Spot Stars Team USA Chloe Kim But Avoids Mentioning Beijing
Procter & Gamble (P&G) dropped its hero Winter Olympic spot on 4 February, as Beijing 2022 got underway, to spearhead an integrated global activation programme that works hard to keep host nation China as low profile as possible. Trying to simultaneously leverage its IOC and IPC global partnerships and support Team USA whilst avoiding… Continue reading P&G ‘Always There’ Winter Olympic Spot Stars Team USA Chloe Kim But Avoids Mentioning Beijing
Old Spice Transforms Sofa Bound TV Viewer Into Cricket Star In ‘Smell Ready For Anything’ Campaign
November saw Old Spice roll out a campaign in India called ‘Smell Ready For Anything’ which promotes its deodorant range by morphing a young man watching cricket on television into a real-life cricket super star. Conceptualised by agency Media Monks, the campaign spanned TV and digital and is spearheaded by a hero spot which… Continue reading Old Spice Transforms Sofa Bound TV Viewer Into Cricket Star In ‘Smell Ready For Anything’ Campaign
Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
To mark the 10th year of its partnership with men’s health charity Movember, Gillette UK teamed up with football legend and sports ambassador Ian Wright, plus YouTube stars Chunkz and Harry Pinero to launch #WrightysMoChallenge to raise funds and awareness for Movember. Every November, Movember (the men’s health charity focusing on mental wellbeing, suicide prevention, prostate cancer,… Continue reading Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
Wahl’s Comic ‘Second By A Hair’ Spot Stars Aussie Olympic Swimming Champion Kyle Chalmers
Late October saw grooming brand Wahl roll out an Australian campaign fronted by athlete ambassador and Olympic swimming champion star Kyle Chalmers. The comic campaign sees the 23-year-old Chambers sees the funny side of agonisingly missing out on a gold medal at the Tokyo Olympic Games by just 0.06 seconds and it is led… Continue reading Wahl’s Comic ‘Second By A Hair’ Spot Stars Aussie Olympic Swimming Champion Kyle Chalmers
Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Unilever’s Degree deodorant brand expanded its #BreakingLimits initiative in September in a bid to further support rising young sports stars assert their own brand. Just days after the US Supreme Court decided to support college athletes’ abilities to earn income through what has become known as the NCAA’s ‘Name Image Likeness’ (NIL) rule, Unilever’s deodorant and… Continue reading Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
P&G’s Tide Activates NFL Partnership Prior To Kick-Off Via #TurnToCold Campaign
Ahead of the start of the 2021/22 season, P&G laundry detergent brand Tide has partnered with the NFL on a fresh strand of its eco- focused efforts to encourage consumers to wash clothes in cold water. The blended cause and marketing campaign is built around incentivising football fans to enter a contest to win… Continue reading P&G’s Tide Activates NFL Partnership Prior To Kick-Off Via #TurnToCold Campaign
Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Unilever deodorant brand Sure’s latest UK ‘Watch Me Move’ campaign leverages spiking interest around the Tokyo 2020 Paralympics and champions the ‘movement’ of people with disabilities. The campaign emerged from the findings of a brand commissioned 2021 consumer study (by Edelman and Data Intelligence) which found that half of UK adults do not feel… Continue reading Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
