Right Guard (deodorant) and Theramed (toothpaste) will be amongst the Henkel brands stocked in the latest UK ‘Big Brother’ house as part of a product-placement deal. The product placement initiative, which will also include got2b styling products and Gliss shampoo, are part of a £2m partnership between the parent group Henkel and Channel 5.… Continue reading Henkel’s Big Brother Product Placement Deal
Tag: Personal Care
Gillette’s ‘Great Start’ Facebook Coaching Grants
Parent company P&G’s global Olympic sponsorship might be all about mums, but Gillette’s brand manager Jared Regan says its ‘Great Start’ campaign aims to involve ‘tracksuit dads’. Launched with just a couple of month’s to go before the start of London 2012, Great Start is essentially a UK coaching initiative. It aims to inspire… Continue reading Gillette’s ‘Great Start’ Facebook Coaching Grants
P&G’s Global Olympics Ad: ‘Mum Is Best & Hardest Job’
Being a mum is the hardest job in the world. But it is also the best! This is the message (and tagline) that lies at the heart of the global strand of P&G’s multi-faceted, global/local London 2012 campaign. A flagship series of TV spots, which continues the FMCG giant’s ongoing umbrella ‘Thank… Continue reading P&G’s Global Olympics Ad: ‘Mum Is Best & Hardest Job’
Hairy Hockey As NHL’s Play Off ‘Beard-A-Thon’ Begins
The NHL Playoffs are approaching so it’s time for this season’s ‘Beard-A-Thon’ to begin. The campaign, which leverages the long-standing ice hockey tradition of players not shaving during the playoffs to demonstrate team unity, is entering its fourth year and for the time has a national sponsor. The background for the tradition… Continue reading Hairy Hockey As NHL’s Play Off ‘Beard-A-Thon’ Begins
Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and Steve Nash, as well as Michigan State basketball coach Tom Izzo The creative idea is to give sports fans an intimate look… Continue reading Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
Lynx Ambushes RWC With Racy Rugby Rules Viral
Lynx Australia has jumped on the Rugby World Cup bandwagon with ambush ad that is positioned as a utility but is actually little more than titillation. Purporting to be a device that demonstrates the rules of rugby union, this ‘Rules Of Rugby’ viral uses scantily clad models to act out some off the… Continue reading Lynx Ambushes RWC With Racy Rugby Rules Viral
