Partycasino and Partypoker, two brands which are part of the global sports betting and gaming entertainment group Entain, launched an integrated through-the-line October campaign leveraging their partnership with the McLaren Racing based around offering customers’ ‘Access All Areas’ to the Formula One (F1) team. Developed by SNAP London, the TV campaign and online content… Continue reading Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’
Tag: Online Video Series
Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
As the ‘2021 WNBA Playoffs Presented by Google’ got under way on 23 September, House of Highlights (HoH) – the multi-platform sports media business acquired by Bleacher Report in 2016 – launched a new campaign under its ‘HighlightHer’ brand focused on female athletes and teams with three major partners Zelle, Nike and Gatorade. Born out… Continue reading Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch
4 October saw EA Sports launched a new video series promoting the new FIFA 22 game running under its ‘Powered By Football’ platform which features some of the most exciting young players across Europe. Each film in the series explores the role football has played in each player’s upbringing and how the game has… Continue reading EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch
Browns QB Baker Mayfield Fronts Season 3 Of Progressive’s ‘At Home With’ NFL Campaign
The Cleveland Browns quarterback dishes the gossip on the neighbours, holds a yard sale and is joined by his wife Emily in the latest season of Progressive’s NFL sitcom-style campaign. Offering similar low-key laughs as last season’s work, ambassador Mayfield features in a series of spots for the insurer which span national TV and… Continue reading Browns QB Baker Mayfield Fronts Season 3 Of Progressive’s ‘At Home With’ NFL Campaign
Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA
In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA
Adidas X Zalando Celebrate Feel-Good Fitness Collaboration Via ‘Can You Feel It’
The summer 2021 campaign called ‘Can You Feel It’ from Adidas and Zalando promotes the duo’s latest collaboration through multiple shot and long form spots bursting with colour and energy to celebrate feel-good fitness. The positive, upbeat and colourful creative, rolling out through August, from the sportswear giant and online retailer was produced by… Continue reading Adidas X Zalando Celebrate Feel-Good Fitness Collaboration Via ‘Can You Feel It’
Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
Leveraging its partnership with Team GB (the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association) as the UK Olympic team’s official apparel supplier for the Olympic and Paralympic Games, Adidas rolled out a film series promoting its team collection called ‘Tokyo Ready’. The series consisted of a set of… Continue reading Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
Olympians Past & Present Front New IOC Spot To Show Fans They’re ‘Stronger Together’
The International Olympic Committee (IOC) launched a global TV-led ‘Stronger Together’ campaign in mid-June showcasing athletes’ stories of their journey to Tokyo 2020 and aimed at uniting and inspiring fans ahead of the delayed Olympic Games. As well as current competitors like Naomi Osaka, Yusra Mardini, Nyjah Houston and Andre De Grasse, the hero spot… Continue reading Olympians Past & Present Front New IOC Spot To Show Fans They’re ‘Stronger Together’
World Rugby Launch ‘This Is How We Sevens’ Campaign To Engage New Fans Ahead Of Tokyo Olympics
Mid-June saw World Rugby launch a major new Rugby Sevens campaign ahead of the rescheduled Tokyo 2020 Olympic Games called ‘This Is How We Sevens’. The campaign objective is to showcase the ‘vibrancy, excitement and breadth of personalities’ in the Sevens version of the sport and is part of World Rugby’s core aim of… Continue reading World Rugby Launch ‘This Is How We Sevens’ Campaign To Engage New Fans Ahead Of Tokyo Olympics
Nike Teams Up With iCoachKids For Nike Training Club App Content Collaboration
A new health and wellness led content collaboration between sports behemoth Nike and iCoachKids, developed in harness with agency R/GA London offers a video coaching series for Nike Training Club App. The digital, app-based partnership sets out to improve the health and wellbeing of young people in sports and also aims to drive participation… Continue reading Nike Teams Up With iCoachKids For Nike Training Club App Content Collaboration
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through a ‘Prep Talk’ content social series which sees young supporters ask players questions via Cisco Webex. The ‘Prep Talk’ online video series, which debuted on… Continue reading Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
NBA Superstar Russell Westbrook Challenges Banking Status Quo In Varo ‘Not That Commercial’
Varo Bank, the new all-digital nationally chartered US bank, continues its mission to eradicate financial inequality and reinvent the idea of celebrity and sports star partnerships through a new TV and social campaign fronted by ambassador/investor Russel Westbrook. The campaign, which was conceived and created by agency Serviceplan New York, was spearheaded by a… Continue reading NBA Superstar Russell Westbrook Challenges Banking Status Quo In Varo ‘Not That Commercial’
