Imaging brand Canon has opened its Rugby World Cup sponsorship activation with an online video series fronted by adventurer and TV star Bear Grylls and a fan experience partnership with Getty Images. The film see Grylls open up about his love of the sport and his favourite rugby moments as the brand leverages growing… Continue reading Bear Grylls Fronts Canon’s RWC Film Series & Getty Photographer Experience
Tag: Official Sponsor
Risky/Rewarding Subway NHL Playoff NBC Overtime Tie-In
Subway is benefiting from its high-risk, high-reward media sponsorship strategy during this year’s NHL Stanley Cup Playoffs. The fast food chain took a chance on partnering with NBC on the title sponsorship of the NHL broadcaster’s ‘Subway Overtime Intermission Report’ – a show segment that only airs if a hockey game goes into overtime.… Continue reading Risky/Rewarding Subway NHL Playoff NBC Overtime Tie-In
Social Success & Shoe Sale Sexism: Heineken’s CL Story
While the Lisbon-based, all Madrid final saw Heineken successfully round-off its umbrella global ‘Share The Sofa’ 2014 Champions League initiative, many headlines shifted from settee to shoes as critics poured scorn on its Brazilian sexist sale stunt. Local Champions League activation in the World Cup host nation saw UEFA partner Heineken link with Brazilian… Continue reading Social Success & Shoe Sale Sexism: Heineken’s CL Story
McDonald’s World Cup ‘Gol!’: Art Packs, Game App & Viral
McDonald’s has kicked off its global World Cup activation with its first ever French Fry packaging redesign which links to a branded augmented realty trick-shot app. Late may saw the fast food giant swap its well known and widely recognised red French fry packs with fresh Brazilian-inspired artwork developed from an exclusive collection of… Continue reading McDonald’s World Cup ‘Gol!’: Art Packs, Game App & Viral
Castrol’s WC #Footkhana Is The Most Shared Viral Ever
What happens when samba-skilled soccer superstar Neymar challenges tyre-shredding driving ace Ken Block? Castrol Footkhana – that’s what! Late April saw Castrol move up a gear, literally, in its Brazil 2014 activation Castrol, an Official Sponsor of the 2014 FIFA World Cup, brought together the football striker and the Gymkhana rally racing… Continue reading Castrol’s WC #Footkhana Is The Most Shared Viral Ever
IBM Masters Work: 50 Story-Telling Episodic Docu-Spots
IBM activates its sponsorship of The Masters in the USA by teeing up a staggering 50 different commercials – each of which will run just once. The first golf major of the year runs 10 to 14 April and its US broadcast coverage is split between ESPN and CBS. IBM has a core set… Continue reading IBM Masters Work: 50 Story-Telling Episodic Docu-Spots
Adidas Tango 12 Launches Euro 2012 Activation
Adidas leveraged its marketing rights with UEFA with a launch campaign for the tournament matchball – the Tango 12. Vincent Del Bosque, manager of holders Spain, unveiled a giant version of the new ball at a ceremony in the Olympic Stadium in Kiev. The launch also included a new web video (which… Continue reading Adidas Tango 12 Launches Euro 2012 Activation
Sony Ericsson’s Fouresquare Final Fan Hunt
With a tactic that neatly fits the brand’s service and specialisation, Sony Ericsson leveraged its Champions League rights with an innovative London location-based ‘social media meets mobile’ campaigns to build awareness of the sponsorship and showcase capability of Xperia range. As part of Sony Corporation’s existing agreement 2009-2012 with the UEFA Champions League, Sony Ericsson is… Continue reading Sony Ericsson’s Fouresquare Final Fan Hunt
Heineken Tweet Map: Wembley To The World
Heineken used the Champions League Final to drive home its new, unique position as the world’s first and only genuinely global beer brand. Activation was based on the umbrella universal campaign built around the ‘Open Your World’ idea. With an emphasis on new technologies, Heineken connected the London Wembley physical event to a the… Continue reading Heineken Tweet Map: Wembley To The World
