The start of May saw UEFA partner Just Eat kick-off a Euro 2020 pan-Europe campaign and contest that celebrates the art of the knee slide and which offers fans a chance to attend the tournament in person. The activation is led by a set of online films, created in harness with agency Dark Horses,… Continue reading Just Eat ‘Joy Of The Knee Slide’ Campaign & Contest Leverages UEFA Euro 2020 Partnership
Tag: Official Sponsor
Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range
British Athletics partner Müller leveraged its sponsorship ahead of the Summer Olympic Games with an irreverent and playful campaign promoting Müller Corner and fronted by World Champion sprinter Dina Asher-Smith. The diary yoghurt and desert brand campaign, called ‘Peel Back & Play’, sets out to excite the nation out of lockdown and ahead of… Continue reading Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range
Team GB Official Peanut Butter Partner Whole Earth Foods Launches Integrated ‘Team Smooth/Team Crunchy’ Activation
To fire the marketing starting gun on its official partnership of Team GB sponsorship, food brand Whole Earth launched a multi-channel, digital-first campaign – backed by enhanced social media spend – pitting ‘Team Smooth’ against ‘Team Crunchy’ and backing the athlete #TheWholeWay. The campaign, created by PR agency Ecotone UK, is hubbed around the… Continue reading Team GB Official Peanut Butter Partner Whole Earth Foods Launches Integrated ‘Team Smooth/Team Crunchy’ Activation
TikTok Unveils UEFA Euro 2020 Official Sponsorship Via Soccer Mash-Up Spot
How else could the short form video social platform TikTok leverage the news that it had become an official partner of UEFA Euro 2020 other than a football mashup video on its own platform? The 35-second social spot is a fast edit, action-packed video featuring some of the key moments and greatest Euros stars… Continue reading TikTok Unveils UEFA Euro 2020 Official Sponsorship Via Soccer Mash-Up Spot
Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Early February saw Southampton FC partner Sportsbet.io launch a club VIP experience using virtual reality to recreate the match day magic and offer unique behind-the-scenes teams insights for fans at home. The crypto sportsbook, which seeks to leverage its Southampton rights to inform, educate and engage football fans around the topic of cryptocurrency, also… Continue reading Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Estate Agent Purplebricks Leverages Team GB Sponsorship To Promote Virtual Viewing
Purplebricks, the official estate agent of Team GB, continues to activate its rights despite the Tokyo Games being pushed back to 2021 with a trio of new television commercials featuring ongoing estate agent turned marketing star Alice who seems on a mission to blatantly annoy Team GB athletes whilst training and in their leisure time… Continue reading Estate Agent Purplebricks Leverages Team GB Sponsorship To Promote Virtual Viewing
‘Epic Moments’ – DHL & RWC/World Rugby
A multi-phase, multi-strand activation programme from RWC 2019’s official logistics suppler saw DHL roll out an ‘Epic’ campaign running through 2018 and 2019 and spanning the trophy tour, grassroots global amateur games, fundraising, gaming, match ball delivery, in-stadium and social initiatives, ticket promotions, plus hospitality and employee engagement programmes. Territory: Japan/Global Agency: Bright… Continue reading ‘Epic Moments’ – DHL & RWC/World Rugby
Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
To activate the second year of its official sponsorship of the Giro D’Italia, tyre giant Continental launched a product-led programme called GripLine which introduced the first paint with added micro rubber granules to increase the grip of road markings. The background to the initiative lies in Continental, one of the world’s biggest tyre manufacturers,… Continue reading Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
Mid June saw Coca-Cola India launch its core Cricket World Cup campaign, ‘12th Man’, which reflects fans’ intense desire to see India lift the trophy ‘12th Man’ is inspired by fan emotion and revolves around the simple idea that to be part of the team, you don’t need to be in the team. … Continue reading Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
NBA Partner Jack Daniel’s Asks League For A New Franchise In Its Home Town Of Lynchburg
To leverage heightened interest around the NBA Playoffs, mid May sees new NBA sponsor Jack Daniels lobby the league for a new franchise in its home town of Lynchburg, Tennessee. The campaign, by agency Arnold Worldwide, is the first activation in the new partnership between the NBA and the Brown-Forman owned brand: one which… Continue reading NBA Partner Jack Daniel’s Asks League For A New Franchise In Its Home Town Of Lynchburg
1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
First time UEFA Euro 2016 sponsor SOCAR launched the main phase of its young fan/young player focused ‘Make Your Debut’ tournament campaign in the first week of June with a flagship TV spot. The creative introduced the initiative’s focus on exploring and championing the stories of those making their tournament debuts (just like… Continue reading 1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
France’s young midfield superstar Paul Pogba sits at the centre of the impressive line-up up player ambassadors fronting official UEFA partner Adidas’ Euro 2016 activation. Pogba’s unique style and strength of personality sees the host country’s most talked about player take the lead role amongst a galaxy of Adidas athlete ambassadors. The official sportswear… Continue reading Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
